Sunday Times (Sri Lanka)

AOD, PREPARING TO CELEBRATE THE GRADUATES OF 2023 WHO ARE READY TO SHAPE THE CREATIVE INDUSTRIES & WELCOMES NEW BATCH OF CHANGE MAKERS

-

Aod – Sri Lanka’s pioneering design university- is all set to welcome its promising new batch of students, while at the same time bidding farewell to its graduating batch of creative innovators of the future.

Ever since its inception in 2001, Aod has remained committed to its mission of providing world-par design education to students in Sri Lanka. The university has since gone from strength to strength, forging powerful local and internatio­nal partnershi­ps and growing its diverse network of design innovators with the aim to create unrivalled opportunit­ies and platforms with which to launch graduates’ creative careers. As a result, Aod students are primed for success, with a recorded 100% employabil­ity rate, fully equipped to take on the challenges of a fast-evolving career landscape.

Students looking to pursue a successful design-led education at Aod can choose from a broad portfolio of 3-year full-time undergradu­ate programmes – all of which are accredited by the globally ranked Northumbri­a University in the UK. Namely, the BA (Hons) Fashion & Textile Design, BA (Hons) Fashion Design & Marketing, BA (Hons) Interior Design, BA (Hons) Graphics & Visual Communicat­ion Design, and the BA (Hons) Motion Graphics & Animation Design.

Further strengthen­ing its position as the total design education solutions provider in Sri Lanka, the university also provides fully accredited graduate school programs in partnershi­p with the De Montfort University, UK for those choosing to further hone their passion. Masters’ programs include the (MA) Design Innovation, (MA) Design Management & Entreprene­urship, and (MA) Contour Fashion Innovation.

As it prepares to also welcome new students into the fold, the design Aod is concurrent­ly prepping the stage to bid farewell to its graduating batch of 2023. This resilient cohort first walked

Ever since its inception in 2001, Aod has remained committed to its mission of providing world-par design education to students in Sri Lanka. The university has since gone from strength to strength, forging powerful local and internatio­nal partnershi­ps and growing its diverse network of design innovators with the aim to create unrivalled opportunit­ies and platforms with which to launch graduates’ creative careers. As a result, Aod students are primed for success, with a recorded 100% employabil­ity rate, fully equipped to take on the challenges of a fastevolvi­ng career landscape.

Thomass Atkinson Director Academic Affairs, Professor of Fashion, and Academic Mentor underlines the significan­ce of the unique model of design education at Aod. “Aod thrives on its quality teaching, pedagogica­l practices, and strong industry collaborat­ions strategica­lly aligned to local crafts and internatio­nal partnershi­ps - all contributi­ng to underpin its relevance to the industry and global perspectiv­e,” he comments. “This provides its emerging design students with unique experienti­al learning enabling them to advance their skills, access to industry specialist­s, and also excellent opportunit­ies to develop themselves as practition­ers, showcase on global platforms, and even play a pivotal role in shaping design futures.”

through the university’s doors in the immediate wake of the pandemic, forging ahead despite several restrictio­ns still in place and for the most part having to pursue their degree remotely.

Cyrus Viccaji, Lecturer, Motion Graphics and Animation pays tribute to his graduating cohort. ”This year’s MGA students are among the brightest, hardworkin­g, and talented young people I have had the pleasure of teaching and learning from,” he says. “They really have a strongly developed aesthetic and skills that will add value to any organisati­on or project, here or abroad. I am confident of their success because they bring strong work ethic, insight and genuine passion to whatever they undertake.”

Testament to the resilience of this generation, Aod’s ‘The New Global’ 2023 enrolment campaign celebrates the immense potential of future creatives in taking their crafts into the internatio­nal design space.

Thomass Atkinson - Director Academic Affairs, Professor of Fashion, and Academic Mentor underlines the significan­ce of the unique model of design education at Aod. “Aod thrives on its quality teaching, pedagogica­l

practices, and strong industry collaborat­ions strategica­lly aligned to local crafts and internatio­nal partnershi­ps all contributi­ng to underpin its relevance to the industry and global perspectiv­e,” he comments. “This provides its emerging design students with unique experienti­al learning enabling them to advance their skills, access to industry specialist­s, and also excellent opportunit­ies to develop themselves as practition­ers, showcase on global platforms, and even play a pivotal role in shaping design futures.”

”This year, The New Global encourages creatives to think intelligen­tly and sustainabl­y. It will feature a diverse range of collection­s that highlight heritage and artisanal craft, innovative processes and techniques, and contempora­ry design - and in turn, we trust this will add significan­t value to new market needs, the global economies, and as a whole impact the world more sustainabl­y,” he adds.

Graduating students have much to look forward to as they prepare to showcase their final year design projects on a prestigiou­s platform – an annual culminatio­n of students’ work.

“There is so much excitement building up at AOD within the student cohort as we ready ourselves to reveal their final collection­s; the best of which will be selected to show as part of the Mercedes Benz Fashion Runway event, scheduled for Colombo on 2nd December,” says Lesley de Freitas - Senior Lecturer and Academic Mentor, Fashion Marketing. “Since joining AOD in January of this year, my role -which is a mix of mentor, lecturer, creative director and cheerleade­r- allows me to support our students in an academic capacity, as well as encourage authentic expression through experiment­al studio practice and creative primary research.”

“Their collection­s as a result, are innovative, eclectic, and market ready, highlighti­ng their own determinat­ion and the diversity of their aesthetics, which is testament to the support systems

that we have in place here at AOD,” she adds. “Many of my former students in London and Shanghai have gone on to have internatio­nal careers and progressio­n to top institutio­ns, including the Royal College of Art, University of the Arts London, Central Saint Martins and LCF, and I have every expectatio­n to see many success stories evolve from our own graduates, class of 2023.”

Atkinson adds “Aod is once again preparing to reveal its new and diverse breadth of creative design graduate talent on this year’s global event platforms: The 2023 Mercedes Benz Fashion Runway event, and the Sri Lanka Design Festival 1st-3rd December.”

“The graduates at Aod are immersed in a unique educationa­l environmen­t which unites design-led innovation with enterprise, and are part of an extraordin­ary living unique eco system. Using the power of creativity through contempora­ry design, students endeavour to make a significan­t impact on the creative sector, rural crafts and communitie­s, as well as social and cultural sustainabi­lity through their collection­s. With all of these initiative­s and collaborat­ions that influence the course of contempora­ry South Asian creativity.”

This year, Aod’s interior design students in particular can look forward to learning under the expertise of a new member of the already diverse, globally experience­d faculty. Chelsey Watthy who joins as a lecturer for the university’s interior design department, is an interior architect hailing from Belgium, with a profession­al background spanning Europe and the United States.

“Joining a university with a worldwide reach is a beautiful opportunit­y,” says Watthy, “and I’m happy to take on the role.”

“AOD is known for being involved in a big design community that has worldwide events and many tools to help new designers grow, and I am eager to contribute to the global landscape of AOD.”

Aod invites Sri Lanka’s future design innovators to learn more about the university’s diverse portfolio of accredited degrees and how its diverse and global faculty is helping prime the next generation of creative change-makers for success.

For more informatio­n, contact Aod on 0775727772, email info@aod.lk or walk in between 9am and 5pm Monday to Friday – Colombo Innovation Tower, No 477, R A De Mel Mawatha, Colombo 04. www.aod.lk

 ?? ?? Thomass Atkinson
Thomass Atkinson
 ?? ?? Lesley de Freitas
Lesley de Freitas
 ?? ?? Chelsey Watthy
Chelsey Watthy
 ?? ?? Cyrus Viccaji
Cyrus Viccaji

Newspapers in English

Newspapers from Sri Lanka