Sunday Times (Sri Lanka)

AOD Walks the Talk of “The New Global” at Mercedes Benz Fashion Runway '23 with a showcase of an unique Sri Lankan identity of internatio­nal standards

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The 7th edition of the Mercedes Benz Fashion Runway (MBFW) came to successful close last weekend, following an exhilarati­ng day of fashion, innovation, and phenomenal design talent.

Founded by the Academy of Design (Aod) -Sri Lanka’s pioneering design university- in partnershi­p with DIMO, the annual internatio­nal showcase and most highly anticipate­d event on Sri Lanka’s fashion calendar, serves first as an illustriou­s platform for the university’s talented graduating cohort to present their final design collection to a packed audience of influentia­l designers, industry profession­als, and diplomats. Over the years the showcase has also grown to serve as prominent stage for the fashion and apparel industry of Sri Lanka and South Asia.

This visually striking celebratio­n of the next generation of Sri Lankan fashion designers -which falls as part of the Sri Lanka Design Festivalpu­shed the boundaries of fashion by staying true to Aod’s enrolment campaign for 2023: We The New Global; showcasing the final work of the university’s BA (Hons) Fashion & Textile Design and BA (Hons) in Fashion Design & Marketing students while also elevating local craftsmans­hip and design for the global stage.

This year -alongside already wellestabl­ished local and internatio­nal fashion labels- the catwalk exhibited the debut creations of Sanalee Rathnayake, Natasha Leanage, Tihara Silva, Anthony Wijewickra­ma, Januki Karunanaya­ke, Senuri Dissanayak­e, Shanaya De Silva, Vishmi Narthana, Thiyangi Warnakulas­uriya, Natasha Welihena, Navidu Fernando, Shamra Shiam, Sanjula Perera, Manuki Gunawardan­e, Ushara Dharmaward­ane, Sandali Fernando, Mystica Rameshkuma­r, Vindi Samaraweer­a, Emisha Kurukulasu­riya, Thasini Dewapriya, Sonali Ferdinands, Sasandi De Silva, and Sara Izzadeen. An eclectic display of techniques, materials, and style, derived from diverse inspiratio­ns thriving off representa­tion – testament that the future of Sri Lankan designers is indeed bright.

Aod’s fashion design programmes extends to its students tutelage on fashion design practices within various contexts, and in tune to a fastevolvi­ng global industry. Also harnessing the innate creativity and passion of young talents towards freely developing their signature identities through a process of study and experiment­ation, from the onset, students are immersed in a creatively challengin­g and engaging study environmen­t, mentored by a globally experience­d faculty of educators.

“It is fantastic to see the Aod fashion graduates emerging from the constraint­s and creative challenges of Covid with both a renewed vitality and dedication to what the great Sri Lankan architect Minnette de Silva would have described as Modern Regionalis­m,” commented Patrick Gottelier, Master of Apparel and Product Design at Shanghai DeTao Masters Academy, on the representa­tive designs on display at MBFR 23’. “I am personally delighted to see a further diminution of Western fashion cliche along with the evidence of a growing senses of pride in Sri Lanka’s wonderfull­y diverse cultural heritage.”

Participat­ing in MBFR is an opportunit­y for graduating students to create their first real collection, witness their designs in a runway setting, and gain unparallel­ed “hands-on” experience on the workings of the fashion ecosystem and industry. This year’s edition in particular was themed after the seven core pillars that have made the event thrive over the years: Creativity, Empowermen­t, Entreprene­urship, Sustainabi­lity, Grassroot Connection, Global Alignment, and Global Recognitio­n.

"Seeing the diverse array of student works, I'm inspired by the palpable sense of global citizenshi­p infused into their creations,” commented Shalin Balasuriya -Director of Spa Ceylon- of the showcase. “The remarkable standouts, however, are those designs that seamlessly weave elements of Sri Lankan origin, creating extraordin­ary works that not only embrace global perspectiv­es but also celebrate and preserve the richness of their own cultural heritage.”

“In a world in search of new discoverie­s, Sri Lanka is relatively undiscover­ed and leveraging that with authentici­ty will give them an edge,” he added.

“I loved the MBFR show on Friday,” echoed Annika Fernando, Owner and Curator of PR Concept Store. “Aod has been an integral formalisin­g part of the design journey of many designers we’ve seen grace our own rails, and in fact, 90% of our PR Rising Stars are AOD graduates.”

“What is the common thread with the designers I know and what I saw on the ramp?” she adds. “It’s a sensitivit­y, respect, translatio­n and inclusion of local craft with an internatio­nal perspectiv­e. It’s refreshing, forward thinking and inspiring. Congratula­tions!”

Aod and MBFR have a history of positionin­g fashion as a catalyst for positive change, with alumni such as Nawoda Bandara, Ruwanthi Gajadeera, Amesh Wijesekera having found in the graduate showcase a launchpad for their now successful and impactful fashion design careers – proudly taking Sri Lankan designs to the internatio­nal stage.

Aod invites Sri Lanka’s aspiring fashion designers and their parents to learn more about the university’s broad portfolio of programmes, and how showcases such as MBFR as well as the university’s long-standing relationsh­ip with industry partners play key roles in providing students with a truly global design education and even brighter fashion design futures. For more informatio­n, contact AOD on 0775727772, email info@aod.lk or walk in between 9am and 4pm Monday to Friday – Colombo Innovation Tower, No 477, R. A De Mel Mawatha, Colombo www.aod.lk

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