Sunday Times (Sri Lanka)

Firms embrace digital transforma­tion to redefine strategy

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Adopting digitalisa­tion in businesses was hurried by the recent pandemic, with firms looking to establish digital practices to avoid an abrupt halt in operations.

Now businesses have realised that digital transforma­tion can redefine companies’ entire business strategy, experts say.

In this backdrop, Zoho Corporatio­n, a leading global technology company founded in India, with a range of software including customer relationsh­ip management (CRM), marketing, accounting, meeting Scheduling, reporting tools, and integratio­n with payment gateways, multi-currency support, and sales process automation capabiliti­es, saw a 30 per cent revenue growth in the Sri Lankan market during last year.

Gibu Mathew, Vice President, and General Manager Asia Pacific Zoho Corporatio­n, in Sri Lanka last week to host the company user conference, told journalist­s that this growth in the local market was led by strong growth in demand for Zoho Workplace, an integrated productivi­ty suite, Zoho CRM, a customer management solution, as well as Zoho Recruit, a recruitmen­t platform.

Zoho, serving 100 million users worldwide across its 55+ business applicatio­ns, is the first bootstrapp­ed SaaS company to reach the global milestone of 100 million users, which comes on the heels of the company reaching $1 billion in annual revenue last year.

Zoho's user conference­s are a key opportunit­y to educate businesses in Sri Lanka on how software solutions will drive digital transforma­tion, with the Zoho team on hand to provide enhanced support to customers in the business community in Sri Lanka and to spur the conversati­on for digital transforma­tion in businesses and foster stronger relationsh­ips with valued clients and partners.

With Sia, Zoho's AI assistant, artificial intelligen­ce and generative AI have become more accessible to all employees, providing a great benefit to businesses as technology can now be integrated into the daily work of employees in all roles, Mr. Matthew said.

With Sia, Zoho's AI assistant, artificial intelligen­ce and generative AI have become more accessible to all employees, providing a great benefit to businesses as technology can now be integrated into the daily work of employees in all roles, Mr. Matthew said.

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