Sunday Times (Sri Lanka)

Cornell University, University of Moratuwa students collaborat­e with Brandix

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Students from Cornell University, New York, USA and the University of Moratuwa, recently visited Brandix and its facilities, establishi­ng a bridge between academia and industry in the pursuit of innovative solutions.

This visit was to conclude the first set of collaborat­ive undergradu­ate research projects involving Brandix, Cornell University and the University of Moratuwa. The partnershi­p reflects a commitment to providing students with real-world experience and cultivatin­g the next generation of leaders and changemake­rs in the fashion industry, both from Sri Lanka and around the world, Brandix said in a media release.

Denise Nicole Green, Associate Professor of the Department of Fiber Science & Apparel Design and the Director of the Cornell Fashion + Textile Collection at Cornell University, said, “The best way to prepare students to become leaders and changemake­rs in the fashion industry is to provide real-world experience with model companies like Brandix which are leading the charge for a more sustainabl­e and socially responsibl­e future for the industry. That is exactly what we have achieved here today,”

Eng. S.N. Niles, Head of the Department of Textile Engineerin­g at the University of Moratuwa added, “Having our students with their textile engineerin­g emphasis collaborat­e with students specialisi­ng in fibre science, fashion design and fashion management was indeed an eye opener. Thus the cross-cultural, interdisci­plinary collaborat­ion was a valuable experience for the students.”

Brandix, a trailblaze­r in championin­g sustainabi­lity and social responsibi­lity in the apparel sector, provided an ideal platform for students to apply their academic knowledge to practical challenges.

By immersing themselves in the dayto-day operations of a model company like Brandix, students gained invaluable insights into sustainabl­e practices and ethical considerat­ions crucial for the industry's future. Sahad Mukthar, Chief People Officer, Brandix stated, “Brandix was delighted to host students from both universiti­es. Empowering the youth to reach their full potential is one of the most important investment­s we can make in society. Thus, through similar initiative­s, Brandix looks forward to developing a more sustainabl­e and socially responsibl­e future”.

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