Women's Day Campaign Shines Light on the Overlooked, Advocating for Greater Inclusivity
For Lifebuoy Shampoo, a brand with a storied legacy spanning over three decades, empowering mothers and creating resilient young girls has been a continuous effort. Hence, the initiative emphasises the brand’s commitment to celebrating strength and empowerment, aligning its vision to become a symbol of inspiration for inclusivity across generations.
In a bold move marking International Women’s Day 2024, Unilever Sri Lanka’s Lifebuoy Shampoo launched a pioneering campaign at the entrance of World Trade Centre in Colombo and the Independence Arcade on the 8th of March 2024, extending the spotlight onto the remarkable achievements of Sri Lankan women.
Lifebuoy Shampoo's initiative has ignited conversations on empowering 'Growing Strong Girls', sparking fervent discussions on the pivotal role of women in shaping Sri Lanka's narrative. The campaign's inauguration drew crowds, with attendees visibly moved by the tributes to influential Sri Lankan women.
For Lifebuoy Shampoo, a brand with a storied legacy spanning over three decades, empowering mothers and creating resilient young girls has been a continuous effort. Hence, the initiative emphasises the brand’s commitment to celebrating strength and empowerment, aligning its vision to become a symbol of inspiration for inclusivity across generations.
At its core, the campaign seeks to address the absence of female representation in public monuments. Identifying this insight, Lifebuoy Shampoo aims to change the narrative by advocating for the construction of statues honouring influential women, redressing this imbalance, and ensuring that future generations have tangible reminders of the women who have shaped Sri Lanka's history.
As the campaign gained momentum, it advanced through its next phases across Colombo from March 8th to March 11th, 2024, hosting events at various locations. Embracing the spirit of change, the public is welcome to pledge their support, igniting a movement to immortalise inspiring women in the form of statues by visiting www.inspiregirls.lk.
Encouraged by the initiative's triumphs, Lifebuoy Shampoo aims to spend Rs.5/for every public pledge standing ready to turn this vision into tangible progress, rallying both the people of Sri Lanka and policymakers to unite in unwavering support of this cause.
Through this initiative, Lifebuoy Shampoo not only seeks to honour the achievements of Sri Lankan women but also aims to catalyse a renewed sense of empowerment and inclusivity. As the campaign unfolds, it promises to serve as a testament to the unwavering resilience and strong spirit of women everywhere, echoing far beyond the confines of Colombo.