Sunday Times (Sri Lanka)

Curtin University’s distinguis­hed BBA programme empowers future leaders and helps students thrive in competitiv­e global marketplac­e

-

Curtin University’s Bachelor of Business Administra­tion (BBA) offered by Curtin Colombo Campus provides students with cutting-edge skills, real-world experience­s, and global mindset needed to become the next generation of business leaders. Through its inclusive and innovative curriculum, industry partnershi­ps, and internatio­nal focus, Curtin is preparing graduates for success on the world stage.

The Curtin Bachelor of Business Administra­tion degree empowers students with expertise through indemand specialisa­tions while offering a comprehens­ive core business foundation.

The three-year BBA programme enables students to personalis­e their degree by selecting from specializa­tions such as Internatio­nal Management, Digital Marketing, and Innovation & Entreprene­urship. The Internatio­nal Management track builds critical capabiliti­es in cross-cultural leadership, emerging markets, ethics, and sustainabl­e operations.

Digital Marketing provides an immersive dive into user experience design, digital strategy, social media management, and leveraging the latest marketing technologi­es. For the entreprene­urial-minded, the Innovation & Entreprene­urship specializa­tion develops skills in problem-solving, business planning, creativity, design thinking, and venture growth.

Hands-on learning is central also to Curtin’s approach, with case studies, simulation­s, industry placements, and access to cutting-edge facilities. The applied focus ensures graduates enter the workforce as job-ready profession­als able to drive real business impact.

Currently, Curtin’s business programme has achieved elite internatio­nal accreditat­ion from AACSB (Associatio­n to Advanced Collegiate Schools of Business) and holds a 4 Palmes of Excellence rating from Eduniversa­l which rates schools according to their internatio­nal reputation. The University is also a signatory of the UN’s Principles for Responsibl­e Management Education, embedding sustainabi­lity and ethics into the curriculum.

For students in Sri Lanka interested in pursuing a world-class business education, Curtin’s BBA provides an unparallel­ed educationa­l experience.

 ?? ??

Newspapers in English

Newspapers from Sri Lanka