Brandix chooses Snowflake to Power Data-Driven Insights and Enhance Customer Experience

Snowflake, the Data Cloud company, announced that Brandix, Sri Lanka’s leading apparel exporter, has chosen Snowflake’s Data

Cloud to enable its data modernisation goals with advanced analytics and business intelligence (BI) needs to deliver its contract manufacturing services to customers globally.

Snowflake powers Brandix’s robust analytics engine with a single source of truth, enabling Brandix to efficiently manage vast volumes of data, reducing the time required to gain insights and respond proactively to evolving business requirements. By offering a unified platform for data management, Snowflake ensures that Brandix can anticipate and adapt to changing business needs like supply chain volatility and their sustainability goals with agility.

Snowflake’s improved analytics capabilities have allowed us to gain a holistic, real-time picture of our customers’ behaviours. In turn, we can improve the personalisation of both our products and the overall customer experience, lessen customer acquisition costs, and improve customer lifetime value

Brandix sought an agile technology platform for machine learning (ML) and artificial intelligence (AI) driven data science applications to enhance their customer responsiveness and offerings. Snowflake’s Manufacturing Data Cloud capabilities helped Brandix simplify their data operations and management. In addition, Brandix can harness Snowflake for AI to improve supply chain performance, power smart manufacturing, and securely share data across the value chain to drive cost efficiencies. This in turn enabled rapid access to market insights and customer behaviour, thereby empowering informed decision-making.

“Snowflake’s improved analytics capabilities have allowed us to gain a holistic, real-time picture of our customers’ behaviours. In turn, we can improve the personalisation of both our products and the overall customer experience, lessen customer acquisition costs, and improve customer lifetime value” said Upul Thennakoon, Head of Strategy & Transformation at Brandix.