/ocal journalists¶ NnoZleGJe oI online ZritinJ sNills enhanceG at tZo Gay ZorNshoS

The Pan American Health 2rganisation :orld Health 2rganisation (PAH2 :H2) in collaboration with the Ministry of Public Health and the *uyana Press Association, over the weekend hosted a workshop, at the Marriott Hotel, and to better eTuip local media professionals with the techniTues for writing for online journalism and provide an enhanced understanding of Digital Media. 2ver -ournalists from various media houses attended the workshop, which was aimed at sharing methods in delivering a better story to online readers and viewers.

The workshop, which was facilitated by Lily &iric Hoffmann, an award-winning digital media producer, multimedia lecturer, entrepreneur and co-founder of .newaira (“new era”), was very impacting and enlightening to local journalists, given her wealth of knowledge in the field of multimedia.

Mrs. Hoffmann, who holds a %achelor’s Degree in journalism from the &ronkite School of -ournalism and Mass &ommunication at Ari]ona State University, gave local journalists a firsthand understanding of how to effectively use multimedia tools to their advantage, with the intention of not only being more efficient but also creative in their specific fields. The workshop, which covered writing stories for web, multimedia storytelling, creating short form social media content, amongst other online-related delivery methods, was well received, with many of the participants expressing their constant need to find better delivery methods for viewers who have growing expectations.

The workshop also encouraged the participants to use the new methods learnt to create content for PAH2 :H2’s yearly competition for Media awards for Health -ournalism. There were some entries last year, with being eligible, included a new category ± photo journalism, after a recommendation was made by the judges in . The majority of the submissions were in the print category ± followed by online stories ± , T9 ± , radio ± , and photojournalism ± , these were the stats as declared by PAH2 :H2 website.

Many local journalists have expressed their intention to take up the PAH2 :H2 offer, since they feel very confident that they have a good chance of winning this year’s competition, particularly with the newfound knowledge they would have acTuired at the workshop.

(Kaieteur News)