—We are the punks in a very boring traditional industry

Konrad Bergström is the president and co-founder of Zound Industries, the man behind some game-changing products. Recently revealing on Bloomberg Television “The Pulse” that Zound Industries has an exclusive, high-end smart phone on the horizon that probably will make you give up your much-loved iphone, Bergström lives by one golden rule: get shit done. We got to know him a bit more as he’s laying the path for the future of cool electronic devices. sc: Where are you right now? kb: New York, Madison Square Garden. LET’S GO RANGERS! sc: What was your most memorable moment professionally and personally? kb: Professionally, when I spotted my products in person, in all continents. That is success! We sold over 10 million products globally in less than five years. Personally, my daughter’s first smile! sc: What is your current state of mind? kb: High. sc: What defines Zound Industries? kb: We are the punks in a very boring, traditional industry. We have fun. sc: What’s your ambition? kb: Make good things. Be proud, DELIVER. sc: How do you cure jetlag? kb: I have my tricks but it is not official. And I am not talking about beetroots. sc: Favourite getaway? kb: My mind. It’s sick. sc: Which songs do you love right now? kb: Monster Magnet - Master of Light. Eminem - The Way I Am. Motörhead - Ace Of Spades. Neil Young and Crazy Horse - My My, Hey Hey. Cornelius Vreswijk -Trasiga Skor. Beethoven - Figlo Perduto. sc: Best way to relax on a rainy Sunday? kb: Hmm... sc: The greatest album ever? kb: Well, there is not one... I could write a book. My best friend is music. It’s my shrink when I am down, it’s my party when I feel good. But most importantly it’s always there. I can always get “that” from my friend, music. sc: Where in the world are you the happiest? kb: At home with my girls. sc: You’re planning a dinner for a couple of close friends what’s on the menu? kb: Well, I am a creator. I can make the most out of nothing. But I always get what’s good for the season. And don’t forget the wine. I am really into Bourdaux and good rum. sc: What song always cheers you up? kb: WASP - "I Wanna be Somebody". Haha. sc: What song always brings you down? kb: I won’t tell you. sc: What’s the best advice you can give? kb: Believe and you will achieve sc: How do you spice up a dull day? kb: Tell somebody to fuck off and then see my dog, Vilda. She is always happy and full of love. sc: Tell me about your routines. Have any? kb: Haha, I think so, but if you ask my wife she will say there are none. I live by one rule - get shit done! sc: If you could have dinner with someone, dead or alive, who would it be? kb: Jimi Hendrix, not sure we would eat though. sc: What do you consider your greatest achievement? kb: My family. sc: What’s next? kb: See me ride out of the sunset On your color TV screen. Out for all that I can get, if you know what I mean. So lock up your daughter. Lock up your wife. Lock up your back door. And run for your life. The man is back in town.