Crowd-Funded Sustainable Shoe

IN A BID to “shake up the shoe industry,” the Swedish shoe producer Icebug initiated a Kickstarter campaign last December with the goal of financing what Icebug claims will be the most sustainable running shoe on the market. The shoe, Outrun, is 200% carbon offset, is manufactured in a factory equipped with solar modules, has an outsole that is PFC free and made of 15 percent recycled rubber, an upper in recycled polyester and 20 percent of the midsole is made of Bloomfoam, a biomaterial made from algae. By January 9th, Icebug achieved its goal of SEK 200.000 (USD 21,000).