AIS moves to be­come leader in mo­bile pay­ments

Bangkok Post - - BUSINESS - SUCHIT LEESA-NGUANSUK

Ad­vanced Info Ser­vice (AIS) will launch a new mo­bile-wallet ser­vice for on­line shop­ping.

Al­ready the largest mo­bile op­er­a­tor, the move is aimed at be­com­ing the leader in mo­bile pay­ments.

The vir­tual credit card pay­ment ser­vice, which AIS claims is the first in Thai­land, lets on­line shop­pers pay with their mo­biles.

The ser­vice is a col­lab­o­ra­tion be­tween Ad­vanced mPay, the mo­bile pay­ment arm of AIS, MasterCard World­wide, Thanachart Bank and 2C2P (Thai­land), a provider of e-com­merce pay­ment pro­cess­ing ser­vices.

Pratthana Lee­la­panang, AIS’s se­nior vice-pres­i­dent for dig­i­tal prod­ucts and ser­vices, said the AIS mPay Mastercard ser­vice is de­signed to cap­i­talise on the grow­ing mo­bile com­merce mar­ket.

Vir­tual credit card pay­ments is ac­ces­si­ble on a range of smart­phone de­vices. The ser­vice al­lows users to use their hand­sets for on­line pay­ments.

‘‘Our ser­vice is ideal for those who don’t want to use credit cards to pay for goods and ser­vices on­line for fear of fraud and se­cu­rity risks,’’ said Mr Pratthana.

To use the ser­vice, users can down­load the mPay ap­pli­ca­tion from Ap­ple’s App Store or Google’s Play Store. They must sign up for an AIS mPay Mastercard credit card with Thanachart Bank as well.

Users will re­ceive 16 dig­its as their credit card num­ber from the bank that they can use as a vir­tual credit card to pay on­line. They can re­fill the money at the bank’s ATMs.

Mr Pratthana said the the vir­tual card lim­its the amount to 30,000 baht per trans­ac­tion.

The pop­u­lar­ity of on­line shop­ping has boomed in re­cent years, with cos­met­ics, fash­ion prod­ucts, shoes and IT gad­gets the best sell­ers.

Piy­achart Ratanaprasart­porn, the chief ex­ec­u­tive of 2C2P, the de­vel­oper of the sys­tem, said the ser­vice will drive the growth of Thai­land’s on­line con­sumer com­merce by 30-40% this year, up from 20% in the past few years.

Thai­land’s on­line con­sumer com­merce spend­ing was val­ued at 100 bil­lion baht in 2012.

Mr Pratthana added AIS has 7 mil­lion smart­phone users out of 40 mil­lion sub­scribers.

‘‘Th­ese peo­ple are our po­ten­tial vir­tu­al­card cus­tomers,’’ he said.

The com­pany’s vir­tual card can sup­port 100,000 on­line mer­chants in the coun­try that ac­cept MasterCard.

Ad­vanced mPay, 2C2P and Thanachart Bank will share rev­enue from the trans­ac­tion fee charged by MasterCard.

‘‘The ser­vice is ex­pected to dou­ble the num­ber of our mPay users to one mil­lion within one year,’’ said Mr Pratthana.

Ad­vanced mPay ex­pects to earn trans­ac­tion fee rev­enue of 600 mil­lion baht this year, up from 400 mil­lion last year.

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