Vietnam latest country to lure AirAsia

A irAsia

Bhd., the low-cost carrier headed by Malaysian tycoon Tony Fernandes, plans to start a Vietnamese carrier in a local partnership, as cheap fares and rising incomes fuel a travel surge in the Southeast Asian nation.

“The region’s largest budget airline will partner Gumin Co, Hai Au Aviation Joint Stock Co and businessman Tran Trong Kien for the venture, which is expected to start flying early next year,’’ AirAsia said in a statement to the stock exchange.

Gumin will hold about 70% of the new venture, with AirAsia holding the rest.

Vietnam is the latest country to lure Fernandes, who is seeking to build a panAsian budget airline, as the 28% growth in passenger traffic was triple the pace in other Southeast Asian nations.

“The fifth-biggest market in the region has seen domestic traffic double since 2013, and the middle-class will comprise close to a quarter of its population by 2010,’’ AirAsia said.

AirAsia has over the years established affiliates in Indonesia, Thailand, India and Japan, and is betting on a low-cost, long-haul model for international travel through its AirAsia X unit.

It has ordered hundreds of planes worth billions of dollars from Airbus SE to meet its growth ambitions, and is in the process of selling a plane-leasing unit to raise more cash.

VietJet Aviation Joint Stock Co, known for marketing stunts like bikini-clad flight attendants, listed its shares on an exchange last month, and has gained 52% since.

Vietnam will continue to see a doubledigit gain in passenger numbers in the next decade, after annual growth of 17% in the past decade, according to ACB Securities in December.

“AirAsia is very late to the party in Vietnam and as a result faces huge challenges,” said Brendan Sobie, Singapore-based chief analyst at CAPA Centre for Aviation.

“The market is now well served by two low-cost carriers, VietJet and Jetstar Pacific. The rate of growth will likely slow in the coming years as the market is now more mature.”

AirAsia’s Vietnam venture will need investments of one trillion dong ($44 million), and AirAsia will contribute 30% of that after raising internal funding, according to the filing.