Bangkok Post

DECORTÉ SKIN MOISTURISE­R COMES TO PARAGON

- NOKO

Recently having opened a new counter at Paragon Department Store, Decorté draws on Asian wisdom and scientific innovation in making skincare that helps support the skin’s qi or life force in maintainin­g a youthful-looking complexion.

Optimising moisturisa­tion is also a key to healthy skin, said Nobuhiko Makishima, Decorté’s product manager at Kose Corporatio­n, Japan.

“If the skin is well moisturise­d, it can better absorb nutrients from skincare products more effectivel­y. The moisturisa­tion, however, has to go deep into the skin,” said Makishima.

Micro-liposome capsules make that possible. Skincare ingredient­s are encapsulat­ed in multilayer­ed liposomes measuring 0.1-0.2 microns. Composed of 10-20 layers, the liposome peels off one by one in a time-release manner to sustain the hydration.

Moisture Liposome Hydration Boosting Serum has been a bestseller since it became available in Thailand 11 years ago.

The new AQMW product range features another moisturisi­ng technology, mucinsome, which protects skin prone to fine lines or dryness by enveloping it in a veil of moisture.

“Since 1970, Decorté’s R&D has developed technologi­es to deliver ingredient­s to the skin in order to promote beauty from inside out,” he said.

AQMW formulas also contain a calming sandalwood scent and essential oils that help restore the skin’s condition.

Formerly named Cosme Decorté, a combinatio­n of the French words “cosmetique” and “decoration”, the Japanese brand also expresses luxury through packaging design.

World-renowned art director Marcel Wanders created the packaging for the AQMW range, which includes anti-ageing Repletion 4D serum that makes the skin appear lifted from the centre of the cheeks.

Besides the new counter at Paragon Department Store, Decorté skincare collection­s are available at Central Chidlom, Isetan and Paradise Park.

 ??  ?? The Decorté counter at Paragon Department Store.
The Decorté counter at Paragon Department Store.
 ??  ?? AQMW’s elegant packaging designed by Marcel Wanders.
AQMW’s elegant packaging designed by Marcel Wanders.
 ??  ?? Best-selling Moisture Liposome Hydration Boosting Serum.
Best-selling Moisture Liposome Hydration Boosting Serum.

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