Roojai booms via online platform

Online car insurance provider Roojai Co has announced that it covered 15,500 vehicles in Thailand last year, more than triple the number of vehicles covered in 2016, its first year of operation.

Roojai is a general insurance broker regulated by the Office of the Insurance Commission (OIC). Roojai.com partnered with Krungthai Bank’s subsidiary Krungthai Panich Insurance Plc (or KPI).

Roojai partnered with KPI to offer five types of insurance to suit different driving behaviours.

According to the company, drivers can be covered in as little as 10 minutes after filling out Roojai.com’s online application form.

Roojai.com’s website received 7.5 million visits in 2017, up from 1 million in 2016, with users generating more than 300,000 quotations through the site.

Thanks to a rising conversion rate on quotations, the company will collect more than 155 million baht in premiums for the 2017 fiscal year.

Nicolas Faquet, chief executive and Founder of Roojai Co, said that despite the company’s relatively recent entry into the market, Roojai.com’s latest growth figures show that drivers have grown to trust the platform.

“We owe much of the growth to our 250 first-class garages, all certified by either the Thai General Insurance Association or U-Klang Insurance, through which Roojai. com and KPI offer top repair services to customers,” Mr Faquet said.

“This year the company will update its digital platform to enhance both online features and inbound call centres, and make additions to its partner network,” he said. “We believe there is still much we can do to hasten the car insurance process, make it cheaper, and more comprehensive for drivers of all ages and backgrounds throughout Thailand.”