Strengthening hair defence
Grey hair is obviously one but what about the other signs of ageing hair? Similar to the skin, the scalp loses its elasticity and becomes dry due to a decline of sebum secretion whereas changes in texture and density make strands weaker and thinner.
Also like the skin, hair is subject to premature ageing, with this underlined by Italian brand Davinese, whose NaturalTech collections are created by combining the latest technology with phytoceuticals from plants.
Causes of premature ageing can be an incorrect diet, stress and environmental factors such as UV rays, pollutants and smoke. Upon exposure to the environmental factors, the released free radicals trigger oxidative stress.
The Davines lab in Parma selected phytoceuticals to strengthen hair defence, resulting in the Hair Longevity Complex featured in the latest NaturalTech Renewing formulas.
The complex comprises spinach and maqui berry extracts along with carnosine to combat oxidative stress. Popeye’s superfood is also rich in vitamins and minerals that promote healthy hair.
Besides shampoo and Conditioning Treatment, the anti-ageing haircare range includes a superserum enriched with a prebiotic, based on the science that good micro-organisms help keep the scalp in a healthy condition.