Centara rejigs cloud, revenue platforms

Centara Hotels & Resorts will switch its property and revenue systems to support its fiveyear growth plan.

The SET-listed firm will migrate to Oracle’s Opera, an enterprise-level property management system (PMS), and to IDeaS Revenue Solutions’ G3 revenue management system.

This will centralise the company’s operating platform by replacing the separate solutions now in place for each Centara property. Centara signed the implementation agreements with Opera Cloud and IDeaS on Dec 21, and the company will roll out its Centara 38 operating platform in 2018.

“This technology upgrade is a significant part of our growth plan,” said Thirayuth Chirathivat, chief executive of Centara. “One of the three strategic pillars of the plan is to develop best-in-class infrastructure for operations, revenue and customer relationship management. The new system will provide a foundation to transform our business processes, and optimise our inventory and pricing.”

“Our partnership with Centara highlights the value that a unified, integrated technology brings to hotels,” said Rachel Grier, IDeaS managing director in Asia-Pacific.

The Oracle system will unify Centara’s guest and reservation information in a single, cloudbased platform, and will support integration with the IDeaS software. The integrated platform will maximise income and revenue yield across its 7,000 rooms, food and beverage outlets and spas, said Centara.

Oracle’s cloud-based, open-source architecture will improve security, and provide continuous upgrades in the platform, said the company.

Centara expects the integrated PMS platform to improve its operational efficiency by streamlining processes, eliminating laborious and time-consuming manual tasks, driving automation and integrating back office functions, reservations, and reporting.