Bangkok Post

AHEAD OF THE CURVE

The majority of Thai businesses are digital adopters, according to the Dell Technologi­es Digital Transforma­tion Index.

- SUCHIT LEESA-NGUANSUK

The majority of Thai businesses are considered digital adopters, with cybersecur­ity, multi-cloud, data centre, artificial intelligen­ce (AI) and Internet of Things (IoT) among the top technology investment­s, according to the Dell Technologi­es Digital Transforma­tion Index.

“Business is at a crucial intersecti­on where technology, business and mankind meet to create a better, more connected world,” said Noppadol Punyatipat, country manager of Dell EMC Thailand.

Only tech-centric organisati­ons will reap the rewards offered by a digital business model, including the ability to move quickly, to automate everything and to delight customers. This is why digital transforma­tion needs to be a No.1 priority, he said.

The index found 71% of Thai heads of business believe their organisati­ons will struggle to meet changing customer demands within five years and 33% fear they’ll be left behind.

The index calculatio­ns are based on companies’ perceived performanc­e in the following areas: delivering against the core attributes of a digital business, their existing IT strategy, workforce transforma­tion strategy and planned investment­s.

The index was completed in collaborat­ion with Intel.

Two years after the initial index was launched in 2016, Dell Technologi­es and Intel have more than doubled the scope of the research, from 16 countries to 42, covering 4,600 businesses, of which 100 are from Thailand. This research was conducted by marketing research Vanson Bourne.

The index categorise­d 40% of Thai businesses as digital adopters, which have mature digital plans, investment­s and innovation­s in place.

Another 25% of businesses are digital evaluators, which are cautiously and gradually embracing digital transforma­tion, planning and investing for the future.

Some 23% of the respondent­s are digital followers, with very little digital investment, while 5% are digital laggards, with no digital plan nor investment.

Only 7% of Thai businesses are digital leaders, for which digital transforma­tion is ingrained in the DNA of the business.

Companies are turning to emerging technologi­es and cybersecur­ity to power and secure their transforma­tions.

The survey found the top five technologi­es for planned investment­s within the next one to three years are cybersecur­ity, multi-cloud, a computer-centric approach to data centre design and workload optimisati­on, AI and IoT.

A significan­t number of businesses are planning to experiment with nascent technologi­es in blockchain, cognitive systems, virtual reality and augmented reality.

The survey found 96% of Thai businesses face major impediment­s to digital transforma­tion.

The top five barriers are data privacy and cybersecur­ity concerns; an immature digital culture with lack of alignment and collaborat­ion across the company; lack of a coherent digital strategy and vision; lack of the right technologi­es to work at the speed of business; and lack of the right in-house skill sets and expertise.

These barriers are hampering digital transforma­tion efforts. For instance, 90% of Thai business leaders believe digital transforma­tion should be more widespread throughout the organisati­on. Some 61% strongly agree they’ll disrupt rather than being disrupted within five years.

The survey found 69% of Thai businesses using digital technologi­es to accelerate new product/service developmen­t, while 68% build security and privacy into all devices, applicatio­ns and algorithms. Some 65% are striving to develop the right skill sets and expertise in-house, such as teaching staff how to code, while 52% are sharing knowledge across functions, by equipping IT leaders with business skills and business leaders with IT skills.

Only tech-centric organisati­ons will reap the rewards offered by a digital business model, including the ability to move quickly, to automate everything and to delight customers. NOPPADOL PUNYATIPAT Country manager, Dell EMC Thailand

 ??  ??

Newspapers in English

Newspapers from Thailand