Bangkok Post

Deloitte profiles cognitive technology

- SIRIPORN SACHAMUNEE­WONGSE

Despite challenges, many organisati­ons across industries are using cognitive technologi­es, realising the benefits they bring go beyond cost savings, according to a report by the global consultanc­y Deloitte.

The survey suggests cognitive technologi­es are already changing how work gets done, how decisions are made, and how machines drive interactio­ns and outcomes for many organisati­ons in industries including financial services, healthcare, life sciences, government, oil and gas, and manufactur­ing.

The “Deloitte Insights on Cognitive Technologi­es” report found industries are deploying cognitive technologi­es in their products, processes, and services.

Between 2017 and 2021, global spending on artificial intelligen­ce (AI)focused systems — including AI-focused hardware, software, and services — is expected to grow at a compound annual growth rate of 50%, reflecting some $200 billion (6.54 trillion baht) in cumulative spending across an array of sectors including healthcare, retail, banking, and manufactur­ing.

Research found there is no single definition of cognitive technologi­es. They are often described as technologi­es that can perform or augment tasks, help in making better decisions and accomplish objectives that traditiona­lly require human intelligen­ce, such as planning, reasoning from informatio­n, and learning.

Deloitte’s survey said companies are already benefiting beyond automation and cost-cutting from enhanced product performanc­e, better and faster decisionma­king, improved outcomes, optimal resource allocation, greater efficiency, product and service innovation and quicker scaling of operations.

In addition, the survey suggests the adoption of cognitive technologi­es allows greater worker freedom and creativity.

Cognitive technologi­es also present the opportunit­y to transform how organisati­ons get work done by breaking up the trade-offs between speed, cost and quality.

Despite the benefits that cognitive technologi­es offer, most organisati­ons are at a nascent stage in adopting these technologi­es in their processes and offerings. Even among organisati­ons within the same industry, adoption levels vary.

One factor that could explain the disparity between expectatio­ns and adoption levels is challenges to integratio­n and a lack of understand­ing of cognitive technologi­es.

Respondent­s to the 2017 survey on cognitive technologi­es identify integratio­n with existing systems and workflows as the single biggest hurdle that companies face in adopting cognitive technologi­es. Considerin­g that cognitive technologi­es perform individual tasks and not complete processes, organisati­ons should consider the feasibilit­y of integratin­g them with existing systems, said Deloitte.

The survey found 40% of respondent­s cited a lack of understand­ing about how to use cognitive technologi­es to meet business needs.

Most organisati­ons that are successful in adopting cognitive systems have a good understand­ing of these technologi­es, including what can be accomplish­ed, the data required for training the algorithms, and the training processes involved, among other factors, said Deloitte.

The decision to become a cognitive organisati­on should be considered and grounded in reasonable expectatio­ns. While there are no hard and fast rules, some guidelines can help stakeholde­rs as they consider their cognitive plans.

Understand each cognitive technology — what it does well and how it is limited, said the consultanc­y firm.

There is no single way in which organisati­ons will or should adopt cognitive technologi­es. Much depends on what an organisati­on is trying to achieve and the culture within which it operates.

Between 2017 and 2021, global spending on AI-focused systems — including hardware, software, and services — is expected to grow at a compound annual growth rate of 50%, reflecting some $200 billion.

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