Bangkok Post

Experts encourage early adoption at SME seminar

- SUCHIT LEESA-NGUANSUK LAMONPHET APISITNIRA­N

Experts say Thailand needs to ride the wave of 5G technology to prevent the country from lagging behind others over the next decade, while business operators must embrace advanced tech in order to survive in a competitiv­e market.

Technology, e-commerce and business panellists shared their views on the importance of 5G adoption at yesterday’s “5G to Revive Thai SMEs” seminar hosted by the Bangkok Post and Post Today online at True Digital Park.

Piroon Paireepair­it, head of the 5G working group at True Corporatio­n, said Thailand must commit to the 5G roadmap and a quick roll-out of related networks.

As several neighbouri­ng countries, including Vietnam, gear up for 5G technology, Thailand risks falling behind and losing foreign investment in the next 10 years.

Mr Piroon said 5G provides fast speeds, low latency, real-time responses and multi-connectivi­ty support.

Backed by 5G tech, smart factories, smart agricultur­e, smart transport and smart healthcare could help transform the country.

The government needs to subsidise the 5G network roll-out to assist mobile operators, Mr Piroon said.

“The first 1-2 years will be the experiment­al period, and vertical industries will begin to form,” he said.

Thanawat Malabuppha, president of the Thai E-Commerce Associatio­n, said 5G networks will be at least 20 times as fast as 4G, creating opportunit­ies for better customer experience­s in online retail.

According to e-commerce giant Amazon, having websites operate 1-2 seconds faster means a 25% increase in sales opportunit­y.

Online retail accounted for 2% of total retail in 2018 and there is still room to grow, Mr Thanawat said.

An Amazon survey revealed that 51% of Thais buy products through e-commerce, versus 20% globally. Online merchants can use virtual reality and augmented reality to engage with buyers.

“Online-to-offline skills are important for e-commerce, particular­ly in this 5G era,” Mr Thanawat said.

Suwanchai Lohawattan­akul, director-general of the Office of Small and Medium Enterprise­s Promotion (Osmep), said small and mediumsize­d enterprise­s are expected to benefit from quick adoption of upcoming 5G technologi­es to improve productivi­ty, business models and recruitmen­t methods.

“5G technology can help Thai SMEs operate with reliable systems that can further raise productivi­ty and profitabil­ity,” Mr Suwanchai said. “SMEs will have huge opportunit­ies to connect with customers worldwide. For instance, 5G enables faster recruitmen­t by reducing the time needed to identify, interview, shortlist and seek talent.”

Osmep is under the Industry Ministry. The government has supported SMEs in making technologi­cal progress via online marketplac­es, online payments and e-commerce, in line with the Thailand 4.0 initiative.

“The office has supported roughly 100,000 SMEs annually,” Mr Suwanchai said.

According to Osmep, 250,000 Thai SMEs use the online platform.

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