Combs opens at No.1 with US country music’s biggest streaming total yet
Country singer Luke Combs reached the top of the Billboard chart this week with his latest album and set a surprising record for country music.
Combs’ What You See Is What You Get opened with the equivalent of 172,000 sales in the United States, according to Nielsen, which includes 109,000 copies sold as a full album, thanks in part to ticket and merchandise bundles. It is only the second country album to hit No.1 this year, after Thomas Rhett’s Center Point Road in June, and it had the biggest opening for any country title since Carrie Underwood’s Cry 14 months ago.
But the most eye-opening statistic for What You See Is What You Get is about streaming. Songs from the album were streamed 74 million times, by far the biggest number for any country album so far. And it broke a record not held by any contemporary star but rather one dead for more than 20 years — Gene Autry, whose album Rudolph The Red Nosed Reindeer And Other Christmas Classics racked up almost 44 million streams late last year thanks to holiday chestnuts like Here Comes Santa Claus (Right Down Santa Claus Lane) and Rudolph The RedNosed Reindeer.
Country fans have been slow to adapt to streaming. According to Alpha Data, a music tracking service that is a rival to Nielsen, just 8.7% of the consumption of country songs came from audio streaming last year — well behind hip-hop (26.9%), pop (19.4%) and even rock (13.7%). But Combs’ success suggests this may be changing.
Also this week, Post Malone’s
Hollywood’s Bleeding falls to No.2 (with 85 million streams but just 6,000 sales). YoungBoy Never Broke Again’s AI YoungBoy 2 holds at No.3, the R&B singer Summer Walker’s
Over It is No.4 and Taylor Swift’s
Lover is in fifth place.