LNW helps clients get ad hits
LNW Co, a local e-commerce service provider, is gearing up to provide user assistance in social commerce and Google shopping ads to create sales opportunities amid fierce competition in e-commerce.
“Thailand’s e-commerce landscape has come under dynamic change over the past 10 years, from titan e-marketplaces to social commerce now,” said Pathompol Saeng-Uraiporn, chief executive of LNW. “The company expects more competition and the trend of same-day delivery in 2020.”
Mr Pathompol said local e-commerce operators must keep abreast of technology and adjust to change.
To assist these operators, LNW has transformed itself from an e-commerce hosting provider to an e-commerce enabler, offering needed tools for merchants to manage sales, marketing, inventory, payment and logistics, said Nuttawit Polwattanasuk, managing director of the company.
“Online merchants now have multichannel sales, including their own websites, social commerce and e-marketplaces, and LNW will provide automated tools for merchants to manage their sales with customer insight,” Mr Nuttawit said.
The company has launched LNWX. com to help online merchants advertise their products via Google shopping ads.
Merchants need only input their products and prices, and the system will automatically manage their ad content.
LNWX.com aims to capture merchants promoting sales via social media, estimated to number about 400,000.
According to Mr Nuttawit, Thais make 9 million searches for shopping per hour. The new tool is meant to make finding products easier.
LNW runs a website, www.lnwshop. com, which hosts merchants who want to have shops online. Some 740,000 merchants are using the web host.
Lnwshop.com is working with payment and logistics partners. The system can serve those who want to promote their products via social commerce platforms and e-marketplaces.
Next year, LNW will partner with ondemand delivery operators to provide same-day delivery service.
Mr Nuttawit said that while web viewership has been flat over the last two years, associated merchants’ sales have risen as consumers seek products using e-marketplace apps.
“This reflects the boom in e-commerce,” he said.