Bangkok Post

In Japan, world’s longestrun­ning cartoon series switches to re-runs

- YUKA OBAYASHI

Millions of Japanese viewers of the world’s longest-running animated cartoon TV show will have to make do with re-runs from next week after the coronaviru­s pandemic disrupted production, Fuji Television Network said on Sunday.

Aired every Sunday since 1969, the Sazae-san show, which features the everyday ups and downs of suburban Japanese housewife Sazae and her extended family, is a household name for many generation­s. It can still attract around 10% of the viewing audience, according to some estimates, for its 30-minute slot at 6.30pm on Sundays.

The show, adapted from four-frame comic strips by late author Machiko Hasegawa, was acknowledg­ed by the Guinness World Records in 2013 as the longest-running animated series, a title that had previously been attributed by the record-keeping organisati­on to US show The Simpsons.

A spokeswoma­n for Fuji TV, a unit of Fuji Media, said re-runs will begin next week for the first time since February 1975, when the global economy was massively disrupted by an oil price crisis.

While the number of confirmed coronaviru­s cases and deaths has been low in Japan by some internatio­nal comparison­s, the Japanese economy — the world’s third-largest — has been seriously hit by the global repercussi­ons of the pandemic and is expected to have sunk into a recession in the second quarter of the year.

Earlier this month the government extended the country’s state of emergency to the end of May as part of efforts to stem the spread of the virus, prolonging shutdowns for many businesses.

On Saturday, long-running manga publicatio­n Big Comic said its ruthless hitman series Golgo 13 would take the first hiatus in its 52-year history as social restrictio­ns to contain the virus have made it difficult to produce the hand-drawn cartoon.

 ??  ?? A child poses for a photo with Sazae-san.
A child poses for a photo with Sazae-san.

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