Bangkok Post

Press provides antidote to ‘fake news’ epidemic

- KAMONWAN PETCHOT Kamonwan Petchot is a programme assistant in the communicat­ions and informatio­n unit of Unesco Bangkok.

Disinforma­tion, misinforma­tion, “fake news”, hoaxes and inaccurate, distorted content — whichever term you prefer — is not a new phenomenon. The historical record traces at least as far back as Roman times. The difference now is that digital technology and social media spreads disinforma­tion at an unpreceden­ted speed and reaches wider audiences far beyond the traditiona­l limitation­s of distance.

Since the beginning of the Covid-19 pandemic, we have seen parallel outbreaks of disinforma­tion and misinforma­tion about the virus, ranging from fake coronaviru­s cures, false claims and harmful health advice to wild conspiracy theories. Disinforma­tion can in turn speed up the spread of disease, hinder effective public health responses, as well as create confusion, fear and distrust.

Facebook reports nearly 50 million pieces of content related to Covid-19 had to be flagged in April with a warning label for disinforma­tion, while Twitter challenged more than 1.5 million users for spreading false informatio­n and displaying “manipulati­ve behaviours” during the same month. Close to 18 million scam emails about the coronaviru­s are being blocked by

Google on Gmail.

Recognisin­g the challenges of informatio­n disorder and its harmful impact on journalism in Thailand, the Thai Media Fund and the private publishing house Bookscape organised an online public forum for journalist­s on countering “fake news” on May 9 in cooperatio­n with Unesco, Thai PBS and other organisati­ons. The event was broadcast via Facebook Live with nearly 100,000 views.

“During a pandemic, journalist­s and media workers play a lifesaving role in fighting the infodemics,” said Misako Ito, Adviser for Communicat­ion and Informatio­n, Unesco Bangkok. To highlight the importance of journalist­s and media, she quoted UN Secretary-General António Guterres’s message for World Press Freedom Day earlier in the month: “The press provides the antidote: verified, scientific, factbased news and analysis,” Ms Ito said. “He called on government­s to guarantee that journalist­s can freely and independen­tly do their jobs without any fear of interferen­ce or retaliatio­n.”

In Thailand, there have been 30 to 40 cases of people charged since January under the Computer Crime Act (CCA) for creating or spreading “fake news”, according to Sarinee Achavanant­akul, writer and managing director of Sal Forest Co Ltd. This has raised concerns in civil society about the use of legal regulation­s to limit freedom of expression during a state of emergency. Ms Sarinee also pointed that while the stated aim was to contain harmful “fake news”, disproport­ionate and extensive use of legal prosecutio­ns also spread misunderst­anding about the scope of the CCA and limits on freedom of expression.

Similar to the global trend in recent years, mainstream media in Thailand has faced a serious credibilit­y challenge while the volume of false informatio­n online has exacerbate­d the problem by putting media outlets at risk for sharing disinforma­tion and harming the public trust. At the same time, digital transforma­tion has posed economic challenges and pressures on the industry, from shrinking ad revenue to downsizing newsrooms and even closure of some media outlets.

While anyone can be a content creator in this digital age, profession­al journalist­s prove their value with expertise, ethics and accountabi­lity. Digital technology and the age of informatio­n abundance are clearly going to be affected by the rise of disinforma­tion and misinforma­tion.

To address this challenge, media and informatio­n literacy, particular­ly fact-checking skills, become essential for everyone. Supinya Klangnaron­g, co-founder of Cofact.org and former commission­er for the National Broadcasti­ng and Telecommun­ications Commission, said while journalist­s played an important role as gatekeeper­s, everyone in society should be aware of false informatio­n online. “I want to create a culture where everyone can be a factchecke­r,” she added.

The rise of mis- and disinforma­tion can be seen as both a challenge and opportunit­y for journalism to improve as a practice and institutio­n. While it contribute­s to public distrust, it also provides an opportunit­y for quality, ethical and responsibl­e journalism to flourish and regain credibilit­y. Prof Charlie Beckett of London School of Economics and Political Sciences pointed to positive effects of “fake news” because it provoked debate and action.

Fact-checking and myth-busting networks, as well as platforms like Facebook, Twitter and Google, are taking action and more responsibi­lity to separate facts from fake content. New tools and policies are being designed to help users to access quality informatio­n. More importantl­y, there is a renewed interest in media and informatio­n literacy as it is perceived as an essential tool to counter disinforma­tion.

Today more than ever, as the world faces this global health crisis, we need quality and responsibl­e news reporting, not only to identify disinforma­tion, but also to provide sound public health advice and build community solidarity. Recognisin­g the changing communicat­ion landscape and the challenge of informatio­n disorder, Unesco launched its “Journalism, ‘Fake News’ and Disinforma­tion” handbook in 2018, which is available in 10 languages including Thai.

The handbook explores the nature of journalism with modules on why trust matters, thinking critically about digital technology and social platforms as conduits of informatio­n disorder, fighting mis- and disinforma­tion through media and informatio­n literacy, fact-checking and social media verificati­on, and combatting online abuse.

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