CFR to launch B2B plat­form

Bangkok Post - - NATIONAL -

Cen­tral Food Re­tail (CFR) is launch­ing a B2B e-com­merce plat­form for restau­rants and other food re­tail­ers to buy raw in­gre­di­ents from Thai or in­ter­na­tional sup­pli­ers.

Chef Yim is a web and mo­bile app that will pro­vide ac­cess to fresh in­gre­di­ents from Thai­land and abroad to lo­cal restau­rants, cafes, ho­tels and cater­ers.

“The com­pany has be­come aware of the prob­lems fac­ing cater­ing busi­nesses,” said Ji­rasak Chi­rathi­vat, head of busi­ness-to-busi­ness plat­forms at CFR. “These in­volve sourc­ing in­gre­di­ents both do­mes­ti­cally and over­seas while con­trol­ling prod­uct qual­ity and trans­port, par­tic­u­larly dur­ing the Covid-19 pan­demic.”

The app will source in­gre­di­ents from a net­work of over 1,000 sup­pli­ers na­tion­wide, as well as top-grade in­gre­di­ents from abroad, and pro­vide de­liv­er­ies through CFR’s trans­port net­work.

CFR hopes to in­te­grate Chef Yim into its ex­ist­ing de­vel­oped tech­nolo­gies.

Cen­tral Tech, the e-com­merce tech­nol­ogy arm un­der Cen­tral Group, pre­vi­ously de­vel­oped an om­nichan­nel e-com­merce plat­form along­side The1, a dig­i­tal loy­alty pro­gramme in Thai­land. Cen­tral JD Money, a sub­sidiary of fin­tech de­vel­oper Cen­tral JD Fin­tech Hold­ing, in­tro­duced the Dolfin e-wal­let.

CFR has a plan to de­velop the sys­tem fur­ther and of­fer more con­ve­nience for restau­ra­teurs in the fu­ture, in­te­grat­ing the Chef Yim sys­tem with restau­rants’ point-of-sale ter­mi­nals to make prod­uct or­ders even more ac­cu­rate.

“We looked at B2B chan­nels in the food mar­ket, which mar­ket re­search provider Euromon­i­tor In­ter­na­tional has val­ued at over 900 bil­lion baht for all food ser­vices,” Mr Ji­rasak said. “The re­sult was the cre­ation of the Chef Yim app un­der the slo­gan Qual­ity, Value and Sat­is­fac­tion, con­ceived as a tool to take on the B2B mar­ket for food.”

The app is be­ing de­vel­oped for com­pat­i­bil­ity with iOS and An­droid de­vices and will let users search in var­i­ous prod­uct cat­e­gories.

Users of Chef Yim can or­der prod­ucts like fresh food, pro­duce, meats, dry gro­ceries, drinks and im­ported goods.

The se­lec­tion is based on the stock of CFR, which boasts more than 140,000 prod­uct lines.

CFR is of­fer­ing a spe­cial pro­mo­tion for the launch of Chef Yim, in­clud­ing 5-10% dis­counts for new cus­tomers, from Sept 17 to Dec 31.

“The goal of Chef Yim is to en­able our cus­tomers and part­ners to achieve sus­tain­able suc­cess with us,” Mr Ji­rasak said. “We are con­fi­dent that the po­ten­tial of CFR can meet the needs of food busi­ness op­er­a­tors for con­ve­nience, ef­fi­ciency and greater suc­cess.”

Mr Ji­rasak says CFR’s busi­nessto-busi­ness plat­form will help restau­rants and cater­ers source in­gre­di­ents.

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