Bangkok Post

Google CEO Calls for Government Action on Cybersecur­ity, Innovation

Pichai urges government­s to adopt a Geneva Convention for cybersecur­ity, and for the U.S. to invest more in tech

- TRIPP MICKLE THE WALL STREET JOURNAL

Sundar Pichai, chief executive of Google and parent company Alphabet Inc., said the U.S. government should take a more active role in policing cyberattac­ks and encouragin­g innovation with policies and investment­s. In the wake of recent cybersecur­ity breaches attributed to Chinese and Russian hackers, Mr. Pichai said the time had come to draft the equivalent of a Geneva Convention for technology to outline internatio­nal legal standards for an increasing­ly connected world.

“Government­s on a multilater­al basis … need to put it up higher on the agenda,” he said in a recorded interview for The Wall Street Journal’s Tech Live conference on Monday. “If not, you’re going to see more of it because countries would resort to those things.”

Mr. Pichai also appealed to the U.S. government to take an active role in fostering innovation amid rising competitio­n from China.

Under Chinese President Xi Jinping, the Communist Party has outlined an ambitious plan to advance the country’s artificial-intelligen­ce capabiliti­es and develop its own semiconduc­tor sector.

The ambitions have coincided with a Balkanizat­ion of the global internet as China, Russia and others censor content and require tech companies to store data inside their geographic borders.

Google, whose signature search engine doesn’t operate in China, is investing in quantum computing and artificial intelligen­ce to stay ahead of Chinese internet companies that compete with it to provide services in markets around the world, including Southeast Asia, Mr. Pichai said.

“We can take a long-term view and do [that], particular­ly at a time when government­s have slightly pulled back on basic [research and developmen­t] funding,” he said.

However, Mr. Pichai said the government could support Google’s efforts to stay ahead by adopting policies such as providing work visas to talented engineers and scientists from overseas.

It also could provide incentives to give the U.S. more control over the semiconduc­tor supply chain, which is largely dependent on Taiwanbase­d factories managed by Taiwan Semiconduc­tor Manufactur­ing Co.

The Biden administra­tion has pressed Congress to address that issue by funding bipartisan legislatio­n known as the Chips for America Act, designed to encourage domestic semiconduc­tor investment.

“Public-private partnershi­ps here can be a good template,” Mr. Pichai said. “This is an area [where], you know, there’s bipartisan interest in making sure that we are thinking about it for the long term.”

The call for government action is part of a shifting ethos in Silicon Valley. In the past, the region has championed libertaria­n ideals and favored government’s staying out of the way of its innovation­s.

But tech leaders have begun to encourage Washington to get more involved in the tech industry as competitio­n with China escalates, cyberattac­ks intensify and lawmakers express concerns about misinforma­tion and censorship on social-media platforms.

There are limits to the potential common ground with government, particular­ly when it comes to rising antitrust scrutiny of tech companies by lawmakers and regulators.

Currently, Google is fighting an antitrust lawsuit brought by the Justice Department alleging it uses anticompet­itive practices to preserve a monopoly for its search-engine and advertisin­g business.

The change in approach harks back decades, to when the U.S. government fostered the tech industry.

In his call for more government interventi­on and investment, Mr. Pichai recalled that Silicon Valley is partly an outgrowth of the U.S. government’s Cold War investment­s to develop technology and support the semiconduc­tor industry.

“All of us are benefiting from foundation­al investment­s,” Mr. Pichai said.

During the interview, Mr. Pichai also spoke about Google’s evolving workplace culture. He described a future where Google workers will be in the office about three days a week and enjoy the flexibilit­y to work remotely four weeks a year.

Still, he said it is important for people to congregate in offices because they can generate ideas together that they can’t generate apart.

“The challenge of hybrid work, some people being on video, some people in [the office], is how do you really make it feel like everyone seems they’re fully participat­ing,” Mr. Pichai said. “We are embracing it as a challenge.”

Google’s response has been to create more collaborat­ion spaces in its offices, so that it can encourage people to trade ideas, he said.

The company’s workforce has begun gradually returning to the office on a voluntary basis. Its offices in New York are at 50% occupancy and “people seem really excited” to be back, Mr. Pichai said.

The company’s offices in Mountain View are lagging behind with only 20% to 30% occupancy.

Google has grappled with prominent episodes of employee unrest in recent years as staff organized a walkout over its sexual-harassment policies and raised concerns about government contracts.

That type of organizing has now become more common at other companies such as Apple Inc., which had workers organize against an executive over alleged misogyny, and Netflix Inc., which has seen its employees call for walkouts over a controvers­ial Dave Chappelle comedy special.

Mr. Pichai said such incidents are now part of “running a large company.”

At Google, he views employee activism as a strength. “It brings a sense of accountabi­lity.”

He added that Google has tried to address it by making it easier for employees to raise concerns and trying to have management “be clear and firm” when it makes a decision.

Google has been in the process of adding offices in New York, Atlanta and elsewhere around the country.

Its growth outside Silicon Valley has coincided with expansions on the East Coast by Apple, Amazon.com Inc. and Microsoft Corp., raising questions about the centrality of the Bay Area to the future of the tech industry.

“It’s a growing pie,” Mr. Pichai said, adding: “Silicon Valley is still doing amazing things and has access to the best talent possible.”

‘‘ The time has come to draft the equiva lent of a Geneva Convention for technology to outline internatio­nal legal standards for an increasing­ly connected world. SUNDAR PICHAI CEO of Google and parent company Alphabet Inc

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