Bangkok Post

Bitkub eyes overseas crypto expansion after stellar 2021

Platform targets 7 million customers

- NUNTAWUN POLKUAMDEE

Bitkub Online, the country’s leading digital asset exchange, aims to increase its customer base to 7 million and expand its services abroad this year, starting in Southeast Asia.

In a statement, the company said it plans to focus on security and product developmen­t to meet users’ needs in 2022 after it enjoyed huge success in 2021, when the surging price of Bitcoin lured more investors to the market. This raised the exchange’s trading value and cemented its position as the largest digital asset exchange in Thailand.

Building on its 2021 success, the company said it aims to expand its customer base to 7 million, bring more than 100 digital assets to list on the exchange, increase the customer satisfacti­on level to 90%, and expand its services abroad.

Bitkub also plans to tap into the high growth potential of upcoming digital trends such as the metaverse and decentrali­sed game finance by listing digital coins related to these future technologi­es.

In line with its operationa­l plans and goals, the company is accelerati­ng the recruitmen­t of personnel in customer support, operations, software engineerin­g, IT developmen­t and many other related areas. Bitkub wants to enhance the company’s capacity to meet customer needs and provide them with the best experience.

In terms of business expansion, the company plans to penetrate neighbouri­ng markets such as Malaysia, the Philippine­s and Laos, and is currently studying the feasibilit­y of expanding overseas to improve the company’s competitiv­eness and build a customer base abroad.

Bitkub said it is determined to improve the safety of its platform and products to protect investors, as well as design innovative products to meet customers’ changing behaviour and demand.

The company plans to penetrate neighbouri­ng markets such as Malaysia, the Philippine­s and Laos to build an overseas customer base. BITKUB ONLINE

 ?? CHANAT KATANYU ?? People visit Bitkub’s booth at Money Expo 2021 during Dec 23-26 at Impact Muang Thong Thani.
CHANAT KATANYU People visit Bitkub’s booth at Money Expo 2021 during Dec 23-26 at Impact Muang Thong Thani.

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