Sindhorn Midtown as First Vignette Collection in Asia

This one isn’t a new opening but a rebrand of Sindhorn Midtown, a collaboration between IHG Hotels & Resorts and Siam Sindhorn Co., Limited, to be the first Vignette Collection hotel in Asia, starting from today. Vignette Collection is IHG’s latest luxury and lifestyle brand and each property is said to have its own distinct outlook and story to tell. Daily complimentary rituals at each property also create a sense of anticipation and connection for more thoughtful travel experiences.

Surrounded by leafy surroundings, Sindhorn Midtown’s Langsuan location offers easy access to Bangkok CBDs from Sukhumvit, Silom, Siam to Chidlom while being an oasis in the city. A complimentary lao khao shot is served with pickled fruits from 5-6pm daily so guests can pregame before an evening of exploration. For young guests, they can dial the Emergency Popsicle Line on the hotel’s second floor to receive an icy treat from a dedicated “Popsicle Butler”. Vignette Collection prioritises creating a sense of place. With this in mind, P49 Deesign derived inspiration from the Bangkok Tram in the design of the hotel’s lobby area. Therefore, dark metal is used to cover the front desk of the hotel lobby, representing the tram tracks that used to run by the hotel.

The property’s 393 rooms feature bathroom amenities from Karl Lagerfeld and modern amenities, such as Fritz Hansen’s iconic Drop chairs. The Fitness Centre offers panoramic city views, as does the Horizon Pool on the 18th floor. To go with its new chapter, the hotel recently introduced three new eclectic dining offerings namely Thai Liquor bar The Black Cat, retro dining Bangkok’78 and chic cafe Sip & Co. More info at sindhornmidtown.com.