Bangkok Post

CPRAM to open bakery factory next year

- PITSINEE JITPLEECHE­EP

CPRAM Co, a food manufactur­er under Charoen Pokphand Group, the country’s biggest agribusine­ss conglomera­te, plans to open its new 2-billion-baht bakery factory next year.

The factory is opening a year later than planned because of the Covid19 outbreaks.

Wisade Wisidwinyo­o, the company’s managing director, said the factory is on a 10-rai plot in Pinthong Industrial Estate in Chon Buri province, which started constructi­on last year.

It is the company’s 16th factory and has a production capacity of 1.2 million items per day.

The new factory would be well-positioned to support growing demand in the company’s bakery business, which has been growing by an average of 12% a year, Mr Wisade said.

CPRAM operates 15 food factories nationwide in six provinces.

Six of them produce bakery products, while the remaining nine make readyto-eat meals.

He said CPRAM plans to expand its

bakery production to cover all regions of Thailand, capitalisi­ng on the growing demand for bakery products.

This expansion should help increase income in these regions, said Mr Wisade.

“We aim to double our sales in five years,” he said.

CPRAM reported sales of 20.4 billion baht last year, with the figure expected to rise to 22.6 billion this year.

Profit is estimated at 528 million baht this year, up from 187 million last year.

To achieve its sales targets, the company wants to focus on expanding its healthy food, functional food and plantbased food in both the domestic and overseas markets by using biotechnol­ogy, said Mr Wisade.

“Thais are paying more attention to their health, both in terms of prevention and treatment,” he said.

“Diseases are expected to become more complex and difficult to treat, therefore we use biotechnol­ogy to develop innovative food for individual customers who have different nutritiona­l demands.”

In a related developmen­t, the company allocated a budget of 300 million baht to set up a food technology exchange centre at its office in Pathum Thani, allowing the industry to share knowledge, exchange technology, develop food innovation­s, and brainstorm over how to improve competitiv­eness from downstream to upstream production.

CPRAM spends 150-200 million baht per year on R&D for food innovation.

 ?? ?? Mr Wisade discusses the company’s new bakery factory in Pinthong Industrial Estate in Chon Buri province.
Mr Wisade discusses the company’s new bakery factory in Pinthong Industrial Estate in Chon Buri province.

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