Hayat Kimya to invest $330 million in Pakistan

Turkey-based fast- moving consumer goods company (FMCG), Hayat Kimya, is planning an investment of $330 million in Pakistan for setting up a manufacturing unit for hygiene products.

The investment will be the ninth largest in Pakistan and will be used in the Faisalabad Industrial Estate Development and Management Company (FIEDMC) where it has acquired 100 acres of land to install a mega state-of-the-art manufacturing unit.

“With this investment, the company will introduce Molfix baby diapers in the hygiene category, Papia and Familia toilet paper, facial tissues and paper towels in the tissues and detergent category,” The Express Tribune quoted FIEDMC Chief Operating Officer Aamir Saleemi as saying.

Established in 1937, Hayat Holdings consists of 41 companies that operate in various industries, including FMCG, port operations, construction, timber and energy with nearly 17,000 employees around the globe. Hayat Holdings offers 39 brands manufactured in 29 plants which are sold in more than 100 countries. The company has an annual turnover of $3 billion and plans to launch its products in Pakistan in mid-2020.

Currently, the company is working in Iran, Nigeria, Egypt, Morocco, Turkey, Russia, Bulgaria and Algeria where it has nearly 8,000 employees. “The company will introduce the latest machinery to make high-performance products in Pakistan. According to Hayat Pakistan, they are fully ready to capture the 200 million-person market,” Saleemi told The Express Tribune, adding that Hayat Kimya would manufacture the same quality products as in its other units around the world and would also export to South Asian countries.

According to a survey conducted by the company, Saleemi said, Pakistan had a huge potential as an emerging market. In addition, relations between the two countries are very good, which is also fruitful for the company as the Turkish government has invested in Pakistan’s development projects. “This is a good opportunity for Pakistan as it will provide employment to a large number of people,” he said.

After becoming operational, Hayat would invest in other relevant sectors of the business, Saleemi noted, but did not give more details. The FIEDMC official voiced hope that the company would be able to capture a large share of FMCG market in Pakistan.