Lo­cal busi­ness­men to ac­quire Swiss choco­latier

Daily Sabah (Turkey) - - Business -

THE IN­DE­PEN­DENT In­dus­tri­al­ists and Busi­ness­men’s As­so­ci­a­tion (MÜSİAD) Bursa branch is pre­par­ing to buy a choco­late com­pany in Switzer­land with the aim of en­abling Turkish food prod­ucts to have a bet­ter say in in­ter­na­tional mar­kets.

MÜSİAD Bursa branch’s Food, Agriculture and Live­stock Sec­tor Chair­man Mu­rat Bay­izit told Anadolu Agency (AA) that the ex­port of pro­cessed food of $1 bil­lion car­ried out by a coun­try with strong in­fra­struc­ture in agriculture and food like Turkey is not sat­is­fac­tory.

Bay­izit said that Turkish food prod­ucts are con­sumed in var­i­ous coun­tries, es­pe­cially in Europe, where there is a Turkish pop­u­la­tion, adding that the ma­jor­ity of food prod­uct ex­ports ap­peal to such mar­kets.

Ex­plain­ing that he vis­its su­per­mar­ket chains dur­ing his trav­els abroad, Bay­izit said: “This is be­cause prod­ucts on shelves show us the food trends and con­sump­tion habits in that coun­try and I do not, un­for­tu­nately, see many Turkish prod­ucts on these shelves ex­cept for those in the eth­nic aisles. In fact, we are ex­port­ing Turkish food prod­ucts to Turks liv­ing abroad.”

Bay­izit re­ferred to the MÜSİAD Bursa branch’s trip to Switzer­land in re­cent months with a del­e­ga­tion of 25 mem­bers, say­ing: “Af­ter re­turn­ing home, I sug­gested to pen­e­trate the Euro­pean mar­ket with a Euro­pean brand, now that we have dif­fi­culty sell­ing Turkish food prod­ucts to the world.” The MÜSİAD Bursa branch then de­cided to pur­chase a Swiss choco­late com­pany, de­velop it fur­ther and turn it into a Turkish brand and en­ter for­eign mar­kets this way. It is now work­ing on sev­eral Swiss choco­late com­pany al­ter­na­tives. A del­e­ga­tion from the branch will pay a se­ries of vis­its to Swiss fac­to­ries in the up­com­ing days in an at­tempt to pen­e­trate Euro­pean food mar­kets through the pur­chase of Euro­pean com­pa­nies.

Point­ing to Switzer­land’s pos­i­tive im­age in the world as a lead­ing choco­late pro­ducer, Bay­izit said they thought they would be able to make bet­ter progress with the pur­chase of a choco­late com­pany by the end of the year.

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