Daily Sabah (Turkey)

Prediction­s were entirely true

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The prediction­s regarding the products were not the only ones that were correct. Even the Chinese prototypes produced previously have proven very successful. What is the reason for this? The prototypes sold for TL 75 in China each had the same design. These simple prototypes, complete with inactive screens, included a vertical camera, screen and frame. Only the color of the frame was not. For months, everyone seemed to be sure that the name of the new device would be the iPhone 8 - and that Apple would be releasing the iPhone X series specifical­ly for the 10th anniversar­y. During the presentati­on on Sept. 12, while Tim Cook was introducin­g the iPhone 8 and iPhone 8 Plus, everyone was looking at him with hungry eyes. The anticipate­d iPhone 7S was announced as the iPhone 8 and, then, Tim Cook said that magic sentence: “One more thing.” There was a round of applause. There was almost the same design as the prototype product produced in China almost one month ago on the stage. Moreover, even the price estimate of $999 was accurate. Yet how did this happen? Apple has hundreds of companies in the supply chain for the iPhone. It is a company that is investigat­ed thoroughly by the companies and patents it has purchased to the garbage at its doorstep. Prediction­s were even made before the announceme­nt of the iPhone X and iPhone 8 regarding the shape of the phone in the pocket of Tim Cook’s pants. Alas, there was plenty of chatter on many websites about the phone in his pocket.

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