Apple Turkey introduces 30% price hike
APPLE Turkey has implemented a series of price increases for the products sold through the Apple Store as of July 1, with the hikes affecting almost all products, with the price of some increasing by 30%.
iPhone 11 Pro Max, the most expensive phone model of the brand, is now being sold for TL 16,349 ($2,385) as of Wednesday with the new price hike that came amid increasing exchange rates. Its previous price was TL 14,999 ($2,188).
Prices of the Apple products remain very high, considering that the minimum wage in Turkey stands at TL 2,324 (around $340) a month. The wage was increased by 15% from TL 2,020 as of January.
On the other hand, the gross domestic product (GDP) per capita in the country stood at TL 51,834 (around $7,560) in 2019, according to Turkish Statistical Institute (TurkStat) data.
The new iPhone SE is the only smartphone model whose price has not increased. iPad models were also hit by the price jumps. The starting price of the new 11-inch iPad Pro released three months ago increased from TL 6,399 to TL 6,699.
The starting price of the third-generation iPad Air, which already saw a price increase of TL 500 three months ago, was announced as TL 4,199, up from TL 3,999. Similarly, the price of the iPad mini increased from TL 3,199 to TL 3,399. The 10.2-inch iPad model’s price rose from TL 2,499 TL to TL 2,799. The recently released MacBook Air, which previously had a starting price tag of TL 7,999, is now being sold at prices starting at TL 8,699.
The price of the 16-inch MacBook Pro also rose from TL 18,299 to TL 20,199. The price of the 13inch MacBook Pro has not changed.
One of the most remarkable hikes was for the Mac Pro. The tower-type Mac Pro, which previously had a sales price of TL 42,999, is now being sold from TL 52,199 – an increase of TL 9,200.