Wholesale startup Topi secures initial investment at $2.5M valuation
The next-generation wholesale shopping initiative, Topi, has received investment from angel investor Ahmet Bilgen, as it aims to increase the competitiveness and sales power of traditional retail
realm of wholesale trade, options are expanding thanks to technology entrepreneurs. Topi, an innovative venture in the digital wholesale shopping sector, achieved significant success in its pre-seed financing round.
Founded by well-known names in the e-commerce sector such as Sedat Yıldırım and Köksal Yılmaz, the startup secured its first investment with a valuation of $2.5 million from investor Ahmet Bilgen, a prominent figure in entrepreneurship and fintech. Topi aims to utilize the funding to prepare for seed round by implementing rapid growth strategies.
Pioneering digitalization in the wholesale shopping market, Topi Technology Inc. aims to enhance the competitive edge and sales prowess of traditional retail through its developed platform.
A venture established in 2022, Topi optimizes order and product flow between
wholesalers and traditional retail outlets.
Co-founders Yıldırım and Yılmaz initiated the venture in 2022, leveraging their experience in e-commerce and technology to improve inefficient business processes between wholesalers and retailers in the retail sector.
Notably, Topi emerges as the first venture following Yıldırım’s departure from Istegelsin, an online supermarket service, as its founding CEO.
GROWTH FINANCING
Topi plans to utilize the funds from its preseed investment to finance its growth during the pre-seed to seed investment phase. Providing access to quality products with flexible payment options for both business owners and users, the startup ensures swift access to a wide range of products, reaching up to 5,000 varieties, at the best prices and enabling monitoring of current wholesale market prices.
With its logistics network handling all deliveries, Topi utilizes its developed distribution optimization software to deliver products from 40 different wholesalers to retail points.
SERVING ACROSS 81 PROVINCES
Traditional retail outlets shopping from Topi can make payments via credit card, bank transfer, Fibabanka’s 30-day interestfree credit or Multinet MultiAvantaj. Currently operational in Ankara, Bolu and Bartın, Topi aims to expand its product range and distribution area progressively to serve across all 81 provinces.
The traditional retail market, exceeding $20 billion annually and constituting 65% of Türkiye’s fast-moving consumer goods market, sustains the livelihoods of hundreds of thousands of families. Business owners digitizing through Topi’s advantageous pricing, secure deliveries and flexible payment options gain strength in competition against chain stores.