Biletinial unveils user review, rating system for cinema, theater enthusiasts
BILETINIAL, which serves 60% of cinema halls in Türkiye, conducts 65% of sales in this field and accounts for 80% of total theater ticket sales, has launched another major project for cinema and theater enthusiasts.
The company introduced a user review and rating application developed with real user experience in cinema and theater, marking a pioneering initiative in Türkiye.
Biletinial, which brings together an average of 5 million tickets with audiences each month in categories such as cinema, theater, opera, concerts and sports, has initiated a review and rating system for all events sold on its website.
Ulaş Uslu, CEO of Biletinial, said one of their most important priorities is to ensure that users can access every service offered on their website effortlessly and quickly.
“We understand how crucial independent opinions about events are for culture and art enthusiasts in this fast-paced era. With this aim in mind, we have introduced a review and rating application on our website, setting a precedent in our industry,” said Uslu.
“As part of our application, we send customers a personalized link via SMS after each event, requesting them to share their opinions with us. The received comments are published transparently on the website and on the partners panel. These comments provide other users with insights into the respective event,” he noted.
MORE THAN 100,000 REVIEWS
Uslu explained the functioning of the application, stating: “After each event, customers are asked for their opinions through a personalized link sent via SMS. The received comments are published transparently on the website and on the partners panel. In a very short time, we have gathered more than 100,000 reviews from audiences who have genuinely attended the events.”
Biletinial is the only company that collects reviews from verified viewers, he said.
“Visitors to the site can view both professional critic reviews and personal feelings and thoughts of viewers who have previously experienced the event they are interested in. This way, they can obtain firsthand and independent opinions about the film, play, stand-up show or concert.”
Another notable feature of Biletinial’s review application is the “young writer” “team formed with students studying theater criticism at universities at undergraduate and graduate levels. These young writers, who will become future professional theater critics, can watch plays and publish their reviews and analyses on Biletinial’s website.