Nero Picasso plans to increase its export with “White Whale”

In addition to its experiences in other industries, Nero Picasso entered in the mining industry in 2011 and grew with new investments and operations in 2017. Burak Aziz, Sales and Marketing Coordinator in Nero Picasso told that the company has a new plant in Bursa with an indoor area of 2 thousand square metres and outdoor area of 5 thousand square metres and workshops on an area of 500 square metres. Aziz told that the company mostly focuses on the types of marbles with rare patterns and colors and commented that the company’s new product “White Whale” will have a significant export potential after permit and license procedures have been completed.

In 2014, with the decision of the board of EBA Madencilik Nero Picasso was moved to the headquarters and now the company is mostly focused on export markets. Aziz pointed out that the global crisis in the industry in 2017 has somewhat eased this year and added “China, our biggest export market after slowing down for two years, again increased its trade this year. During this slow period with China, we continued to export our products to the USA, Canada, Israel and Gulf countries.” Aziz told that the company has a dynamic organization because R&D activities of the company force them to be dynamic and with new investments the company has increased its number of employees both in Turkey and abroad. He also told that investment on the storage area in Verona, Italy started in 2016 still continued.

Nero Picasso focuses on marbles with rare colours and rare patterns and Burak Aziz commented that the company is in demand with this range of marble products and added, “Nero Picasso has become a brand which constantly surprises and emphasizes creativity with its product collections.” The company has a quarry in Kırşehir and its headquarters is in Bursa and despite the slowing of the economy in 2017 the company managed to increase its sales by 22 percent. Aziz explained “We believe that the type of marble we named as White Whale from our quarry in Kırşehir has a significant export potential. Our goal is to increase our sales by 30 percent this year.” Aziz told that they expect support from the government for international markets , “We hope that the Ministry of Finance and Turkish embassies are involved more actively to solve the problems in international trade”.