Business Traveller (Middle East)

Earn Open points on flydubai services

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FLYDUBAI AIMS TO court more repeat business with its Open loyalty programme which provides one point for every $1 spent. Passengers can earn points on fares (excluding taxes & fees) and “pre-purchased” extras such as checked baggage, and when ordering extra legroom seats, inflight meals and inflight entertainm­ent.

The most frequent flyers will be eligible for a Gold tier providing up to 10 times the number of points. Gold members will also receive priority check-in at Business Class counters, priority baggage handling and access to the airline’s business class lounge in Dubai Internatio­nal Terminal 2. To reach Gold, flyers will need to reach “a certain number of tier points” over a year.

The airline says points can be redeemed for “flights, upgrades and optional extras for any trip, on any day, to any destinatio­n”. Points can be claimed retrospect­ively for up to 90 days and used for a reward flight “in part or in full for anyone you like”. Rewards bookings can be made with points, cash or a combinatio­n of the two.

Note points can’t be earned for onboard purchases so you need to pre-order optional extras, like food and IFE, at the time of booking. Passengers can form a Family or Friends Travel Club by inviting up to seven other individual members to join them and they can combine 100 per cent of the points they’ve earned to put towards reward flights. Flydubai has teamed up with Dubai Islamic Bank to offer an Open rewards credit card and plans to partner with hotel, lifestyle and retail partners in future.

Airlines are increasing­ly looking to capture data to drive profit, while creating a broader range of personalis­ed services. Air Arabia launched Airewards in March last year.

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