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CARING CAPITALISM Over the past year we have seen a rise in travel start-ups with a conscience. Concept airline POP (People over Profit) wants to crowdfund flights between the UK and the Indian cities of Amritsar and Ahmedabad. If successful, its profits will be distributed between various charities. The non-profit Green Rooms hotel opened in London’s Wood Green in June, with artists, designers and actors given booking priority for its stylish rooms (from £64 a night/£54 for creatives). In September, a former floating prison from the Netherlands took up a new mooring in Royal Victoria Docks near London City airport; all profits from the luxurious new Good Hotel will be reinvested in training schemes for unemployed locals. Founder Marten Dresden intends to open eight new properties by 2020. Above: Hotel Left: Green Rooms

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