Business Traveller (Middle East) - - Trends -

VIR­TUAL REAL­ITY It’s a bit of a gim­mick, but there is value in vir­tual real­ity head­sets such as Google Day­dream View, Sam­sung Gear and Oc­cu­lus Rift. VR cer­tainly won’t be re­plac­ing the need or de­sire for travel, but plenty of com­pa­nies are tap­ping into its po­ten­tial to show­case their prod­ucts and des­ti­na­tions. In Novem­ber, Mar­riott teamed up with UK tech start-up GoInS­tore to pro­vide vir­tual tours of event fa­cil­i­ties. United is us­ing 360-de­gree vir­tual real­ity to show off its new Po­laris busi­ness class seat, while Ac­corho­tels, Amba, Best Western and Shangri-La have been us­ing it to present their prop­er­ties.

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