Viceroy Dubai Palm Jumeirah gears up for launch

Business Traveller (Middle East) - - Upfront -

THE SE­COND VICEROY HO­TEL in the UAE and first in Dubai is tar­get­ing a March 31 launch. The re­sort, the first on Palm Jumeirah as you drive onto the is­land and Golden Mile, fea­tures a strik­ing en­trance com­pris­ing wooden sculp­tures twist­ing within a glass cube, pro­vid­ing guests with see-through views of the Ara­bian Gulf.

While the over­all de­vel­op­ment ap­pears large, flanked by ‘stair­case’ res­i­dences (221) on each side, the ho­tel el­e­ment within the cen­tre feels in­ti­mate with plenty of marble, wood and brass pro­vid­ing a con­tem­po­rary look.

Gen­eral Man­ager Mikael Svens­son said: “We have book­ings for the end of March and con­fi­dent we can de­liver on that.”

By plac­ing the nat­u­ral-light-flooded MICE fea­tures (meet­ing rooms and ball­room) on the 13th and 14th floors, it’s cer­tainly break­ing away from con­ven­tional ho­tel think­ing. The spa also has some novel touches, with more nat­u­ral light creep­ing through the soar­ing ham­mam, and treat­ment rooms are de­signed as in­di­vid­ual pods. “It will be more the pam­per­ing than well­ness side,”added Svens­son.

The up­per­most 15th floor Pent­house ter­race, which pro­vides sweep­ing Dubai views on each side, con­tains two bars and pri­vate plunge pools.

We saw a JBR-fac­ing Ju­nior Beach View Suite which has a rack rate of AED4,500 (be­fore taxes). Guests won’t find fruit bowls in their rooms but they can ac­cess drinks through a stylish draw­back cabi­net, and en­joy large walk-in clos­ets. A Deluxe Room is pic­tured.

On site will be 10 F&B venues, in line with its ‘LA vibe, life­style push’, in­clud­ing an Ital­ian, Chi­nese, all-day Brasserie, Beach Club, Patis­serie, Spa Cafe, Lobby Lounge, Pool and rooftop bars, and night­club. Rates from AED1,700 a night.

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