World of Hy­att launches

Business Traveller (Middle East) - - Upfront -

HY­ATT GOLD PASSPORT has been re­placed by World of Hy­att, which of­fi­cially launches worldwide on March 1. In a bid to drive closer en­gage­ment with guests, the new loy­alty pro­gramme fea­tures three elite tiers – Dis­cov­erist (10 qual­i­fy­ing nights/25,000 base points), Ex­plorist (30 nights/50,000 points) and Glob­al­ist (60 nights/100,000 points). Mem­bers earn five base points for ev­ery el­i­gi­ble dol­lar spent, and base Points count to­ward tier sta­tus, in­clud­ing those earned for din­ing and spa ex­pe­ri­ences. Free night awards can be re­deemed on stays of one night or more in five of Hy­att’s 12 brands and con­firmed suite up­grades at the time of book­ing are avail­able for qual­i­fy­ing elite mem­bers. A Hy­att spokesper­son says Gold passport points are au­to­mat­i­cally in­ducted into the World of Hy­att. A pro­mo­tional video says it will strive to un­der­stand “peo­ple, places and ex­pe­ri­ences”.

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