Hil­ton re­vamps Hon­ors with Ama­zon in­cen­tive

Business Traveller (Middle East) - - Upfront -

HIL­TON HON­ORS HAS LOST an ‘H’ but added ‘Shop with points at Ama­zon’ with its re­branded loy­alty pro­gramme which now spans 60 mil­lion mem­bers glob­ally.

Mem­bers can use points plus cash for stays from April which, to­gether with the Ama­zon tie-up, is use­ful for those who don’t have enough points to redeem for stays. From March, top tier Di­a­mond mem­bers can ap­ply for a ‘one time, one year ex­ten­sion’ to their sta­tus. Other ini­tia­tives in­clude free wifi for mem­bers, pro­vided they booked di­rectly.

Mark No­gal, Global head of Cu­rio – A Col­lec­tion by Hil­ton and Ta­pes­try Col­lec­tion by Hil­ton, said it plans to open 17 Cu­rio ho­tels this year with 80 in the pipe­line. Ta­pes­try (three to four-star) be­came the op­er­a­tor’s 14th brand when it launched in Jan­uary.

“Cu­rio is among our fastest grow­ing brands,” he said. “We’re still wait­ing to get the hard date for Dubai but we’re think­ing 18-24 months – it is a com­plex project. Ul­ti­mately we be­lieve Ta­pes­try will go in­ter­na­tional. Tru by Hil­ton is also go­ing gang-busters – at some point, it may come to the Mid­dle East. We’re set on or­ganic growth.” Turn to page 19 to read Al Rayyan Ho­tel Doha re­view

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