Classic Nokia makes a comeback

NOKIA BRAND RIGHTS owner HMD Global made headlines at Mobile World Congress with its new version of the classic Nokia 3310.

The feature phone is being marketed as a “modern classic reborn” and comes in a new bright plastic design that is available in four colours with a mixture of matte and glossy finishes. It boasts a 2.4-inch colour display and maintains its predecessor’s impressive battery life – capable of lasting a month on standby or 22 hours’ talk time.

HMD executives expect the device to revive the feature phone market and say its long battery life means it can be used in conjunction with a smartphone as a backup or as a replacement on weekends to disconnect from emails and other distractions. Whether the device can match the hype will be shown in the second quarter, when it launches with a price tag of around $52. Robert Anderson