Africa’s fashion industry is still in its infancy – the figures could be so much bigger

shops in countries such as Angola, Benin, Cameroon, Mauritius and Nigeria but are marketed worldwide, encouraged to diversify their markets and form brand and product partnerships.

Sub-Saharan Africa’s apparel and footwear market was reportedly worth US$31 billion in 2015, according to data from Euromonitor. Specifically, it was worth US$215 million in Senegal, US$4.7 billion in Nigeria, US$549 million in Côté d’Ivoire, US$1.1 billion in Tanzania, US$1 billion in Kenya, and a whopping US$14.4 billion in South Africa. Fashion weeks now take place in numerous African capitals, including