Africa’s fash­ion in­dus­try is still in its in­fancy – the fig­ures could be so much big­ger

Business Traveller (Middle East) - - News -

shops in coun­tries such as An­gola, Benin, Cameroon, Mau­ri­tius and Nige­ria but are mar­keted world­wide, en­cour­aged to di­ver­sify their mar­kets and form brand and prod­uct part­ner­ships.

Sub-Sa­ha­ran Africa’s ap­parel and footwear mar­ket was re­port­edly worth US$31 bil­lion in 2015, ac­cord­ing to data from Euromon­i­tor. Specif­i­cally, it was worth US$215 mil­lion in Sene­gal, US$4.7 bil­lion in Nige­ria, US$549 mil­lion in Côté d’Ivoire, US$1.1 bil­lion in Tan­za­nia, US$1 bil­lion in Kenya, and a whop­ping US$14.4 bil­lion in South Africa. Fash­ion weeks now take place in nu­mer­ous African cap­i­tals, in­clud­ing

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.