Ex­ec­u­tive suites and fine din­ing might be what we sign the cheque for, but our travel dol­lars are also be­ing put to­wards al­tru­is­tic en­deav­ours, re­ports Va­le­rian Ho

Business Traveller (Middle East) - - Contents -

Ho­tel op­er­a­tors are beef­ing up their CSR strate­gies across a wider range of eco­nomic, so­cial and en­vi­ron­men­tal spheres, re­ports Va­le­rian Ho

In these com­plex modern times, there are peo­ple and an­i­mals all over the world in dire need of help, and the nat­u­ral en­vi­ron­ment also needs se­ri­ous pro­tec­tion. As in­di­vid­u­als, there are lim­its to what we can do. But when large busi­nesses in­vest in cor­po­rate so­cial re­spon­si­bil­ity (CSR) pro­grammes, they can have a ma­jor pos­i­tive im­pact.

As busi­ness trav­ellers, the ho­tels you stay at usu­ally have CSR ini­tia­tives de­signed to con­trib­ute to the lo­cal com­mu­nity or wider global is­sues, but these be­hindthe-scenes pro­grammes of­ten re­main un­sung he­roes – par­tic­u­larly those on a smaller, lo­cal scale. Here we cast a spot­light on wor­thy pro­grammes around the re­gion to high­light some of the is­sues and cel­e­brate the in­no­va­tive and in­spi­ra­tional projects un­der way.

CHILD CARE Ed­u­ca­tion is one of the most pow­er­ful tools to give chil­dren a fu­ture and lift them out of poverty. But many peo­ple in de­vel­op­ing coun­tries have difficulty in buy­ing food, never mind find­ing funds to pay for school­ing. In Siem Reap, Cam­bo­dia, a hun­dred young women are now able to con­tinue their se­condary school ed­u­ca­tion thanks to Rose­wood Ho­tel Group’s part­ner­ship with Room to Read. This pro­gramme helps to trans­form the lives of chil­dren in low-in­come coun­tries by fo­cus­ing on lit­er­acy and gen­der equal­ity in ed­u­ca­tion. Its Girls’ Ed­u­ca­tion Pro­gramme re­in­forces girls’ com­mit­ment to their own ed­u­ca­tion, works with them to de­velop es­sen­tial life skills, and in­creases sup­port for their ed­u­ca­tion among par­ents, school staff and com­mu­ni­ties.

In Tai­wan, the Man­darin Ori­en­tal, Taipei de­signed and sold 400 lim­ited-edi­tion stuffed pan­das at char­ity events to raise money for lo­cal schools in re­mote ar­eas. The Love Share ini­tia­tive was sup­ported with hand­made cook­ies baked in the Man­darin Cake Shop. As a re­sult, the Shan-Mei El­e­men­tary School in moun­tain­ous Alis­han County and the Qin-Ai El­e­men­tary School in Nan­tou have been able to buy new school equip­ment and mu­si­cal in­stru­ments.

The month-long Love col­ors – My Col­or­ful World art ex­hi­bi­tion at Hy­att Place Shen­zhen Dong­men was a spe­cial art project show­cas­ing the tal­ents of 30 chil­dren – some of whom have autism. The chil­dren cre­ated works such as tie-dye bags and hand­ker­chiefs, ref­er­enc­ing the an­cient folk crafts­man­ship of Yun­nan prov­ince, which were then sold to the pub­lic. The pro­ceeds were do­nated to the Rain­bow An­i­ma­tion and Car­toon R&D Cen­tre, which sup­ports dis­abled chil­dren.“This ac­tiv­ity per­fectly matched our brand per­son­al­ity, which demon­strates youth, vi­tal­ity, colour­ful­ness, and be­ing cre­ative and trendy,” said the ho­tel’s gen­eral man­ager Maria Yue.“It’s a very mean­ing­ful event, al­low­ing the pub­lic to get to know these spe­cial kids and their tal­ents. The whole of so­ci­ety should learn to un­der­stand, re­spect and care about them. This has been the third con­tin­u­ous year and we’d like to make it hap­pen ev­ery year.” FOOD DO­NA­TION When you think about all those peo­ple around the world who can’t af­ford to feed their fam­i­lies, it can be galling to see the pro­fuse waste from ho­tel buf­fets and large-scale events. In Sin­ga­pore, wel­fare homes, chil­dren, se­nior cit­i­zens and needy fam­i­lies ben­e­fit from the Man­darin Ori­en­tal’s “Food from the Heart” pro­gramme, which dis­trib­utes sur­plus pas­tries and breads to those in need. In ad­di­tion, flow­ers from large events are also do­nated to Happy Flow­ers, a char­ity that repacks and sends bou­quets to those in hos­pices and nurs­ing homes.

In Hong Kong, both The Lang­ham, Hong Kong and Cordis, Hong Kong par­tic­i­pate in the Food Link and Food An­gel pro­grammes, which turn left­over veg­eta­bles and pas­tries into hearty meals to dis­trib­ute to un­der­priv­i­leged and low-in­come fam­i­lies. They’ve also signed up to the Green Luck Ban­quet ini­tia­tive by Green Mon­day, which do­nates left­over food from events to lo­cal char­i­ties.

AGRI­CUL­TURE REV­O­LU­TION As the say­ing goes, give a man a fish and he’ll eat for a day, but teach him how to fish and he’ll eat for a life­time. This is ex­actly the phi­los­o­phy be­ing adopted by Shinta Mani in Cam­bo­dia. As part of its ef­forts to em­power the lo­cal pop­u­la­tion, the hospi­tal­ity group has invested in “home-farm­ing” ini­tia­tives. This has in­volved re­search­ing how to grow new crops and cre­at­ing model home gar­dens that fam­i­lies can recre­ate, with par­tic­u­lar em­pha­sis on plants that pro­duce healthy vi­ta­mins such as folic acid. The next stage of the project will be look­ing at how to scale this into com­mer­cial en­deav­ours that can again be re-cre­ated in poor lo­cal vil­lages. In a sim­i­lar vein, Angsana Lang Co, Viet­nam’s Meet for Good pro­gramme of­fers lo­cal farm­ers land to grow pro­duce that is then sold back to the ho­tel for use in its kitchen and spa.


Of­ten when you check out of a ho­tel, you leave left­over shower gels and soap in your room. Across a ho­tel’s en­tire room in­ven­tory, this can rep­re­sent a lot of waste. But cer­tain com­pa­nies are em­ploy­ing so­cially con­scious and ecofriendly re­cy­cling al­ter­na­tives. The Ritz

Carl­ton group col­lab­o­rates with Clean the World, a non­profit or­gan­i­sa­tion that col­lects par­tially used soaps and other hy­giene ameni­ties from the ho­tel. The soap is then sani­tised and re­dis­tributed to com­mu­ni­ties in need, while other prod­ucts are re­pur­posed and used in the pro­duc­tion of fi­bre-op­tic ca­bles.

In Phuket, all Ac­cor ho­tels op­er­ate a Soap for Hope pro­gramme, where left­over soaps are re­stored and do­nated to lo­cals, who can then sell them to make an in­come. The re­cy­cled soap is also sold to ho­tel guests, with the pro­ceeds dis­trib­uted to lo­cal com­mu­ni­ties and schools.


Many ho­tels or­gan­ise fundrais­ing ac­tiv­i­ties for their char­ity part­ners. Ev­ery year, Ma­rina Bay Sands holds the Sands for Sin­ga­pore Char­ity Fes­ti­val, which in­volves ac­tiv­i­ties such as the Sun­down Pic­nic, spon­sored walks and live mu­sic per­for­mances. Since its in­au­gu­ra­tion in 2013, the fes­ti­val has raised more than S$16 mil­lion (US$11.9 mil­lion) for lo­cal char­i­ties in­clud­ing the Dyslexia As­so­ci­a­tion of Sin­ga­pore, As­so­ci­a­tion for Per­sons with Spe­cial Needs, and Cere­bral Palsy Alliance Sin­ga­pore.

Fundrais­ing ini­tia­tives of­ten pro­vide op­por­tu­ni­ties for guests to ac­tively get in­volved in the ac­tion. Cy­cling en­thu­si­asts, for ex­am­ple, can enter spon­sor­ship pack­ages in the Anan­tara Hoi An Re­sort and

EMM Ho­tel Saigon’s Yaana Bike Challenge. The three-day, 226km ride from Quy Nhon to Hoi An raises funds for Op­er­a­tion Smile, an or­gan­i­sa­tion that pro­vides free surgery to chil­dren born with a cleft lip or cleft palate.


With de­for­esta­tion rates at an all-time high, it’s heart­en­ing to know there are or­gan­i­sa­tions com­mit­ted to re­bal­anc­ing the scales. In 2011, Four Sea­sons Ho­tels and nd

Re­sorts launched its Earth Week eek ini­tia­tive, which in­cluded a com­mit­ment to plant ten mil­lion trees around the world. Banyan

Tree is also a firm be­liever in long-term tree plant­ing ini­tia­tives and en­cour­ages guests to get in­volved. So far, 25,000 trees have been planted thanks to ef­forts by ho­tel staff, guests and lo­cal com­mu­nity mem­bers.

Re­plant­ing of an­other kind is tak­ing place un­der the seas at a num­ber of re­sorts around the re­gion. At

The An­daman Langkawi, an on­site Coral Nurs­ery is ded­i­cated to re­pop­u­lat­ing lo­cal reefs that were dev­as­tated by the 2004 tsunami. Guests are en­cour­aged to get in­volved, by su­per­glue­ing pieces of coral into pro­tected pools mon­i­tored by the ho­tel’s on­site ma­rine bi­ol­ogy staff, be­fore be­ing re­planted in the ocean. The

Anan­tara Dhigu Mal­dives Re­sort is also com­mit­ted to un­der­wa­ter gar­den­ing, with a Coral Adop­tion Pro­gramme that helps to ed­u­cate guests and ac­cel­er­ate the re­gen­er­a­tion of the atoll reefs. More than 60 species of fish have been rein­tro­duced to the corals around the re­sort since the pro­gramme was launched.


There’s been a lot of press in re­cent years about the plight of ele­phants in Asia’s de­vel­op­ing na­tions, but there are those fight­ing to com­bat the in­jus­tices. Anan­tara is one such hero. Street ele­phants are reg­u­larly res­cued and trans­ferred to the Anan­tara Golden Tri­an­gle Ele­phant

Camp & Re­sort in Thai­land, where they live in a for­est en­vi­ron­ment and re­ceive proper vet­eri­nary checks and healthy di­ets. Anan­tara also launched the an­nual King’s

Op­po­site page and above: Hy­att Place Shen­zhen Dong­men hosts a chil­dren’s art ex­hi­bi­tion; and The Lang­ham part­ners with the Green Luck Ban­quet ini­tia­tive

From top left: Ac­cor Phuket’s Soap for Hope; re­leas­ing baby tur­tles at Banyan Tree Bin­tan; coral plant­ing at Shangri-La Mac­tan Re­sort; and Ma­rina Bay Sands’ Sands for Sin­ga­pore Char­ity Fes­ti­val

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