NEW ‘DUBAI ASSURED’ PROGRAMME ROLLED OUT ACROSS TOURISM SECTOR

DUBAI HAS LAUNCHED a compliance programme to certify and recognise hotels and retail establishments, F&B outlets and attractions that have implemented all public health protocols for the prevention and management of COVID-19. The initiative is part of efforts to showcase Dubai as “one of the world’s safest destinations” as it continues to receive tourists following the city’s reopening to international visitors in July.

The verification and validation process has been established in collaboration with the Department of Tourism and Commerce Marketing (Dubai Tourism), Department of Economic Development (Dubai Economy) and Dubai Municipality, with the ‘DUBAI ASSURED’ stamp issued to tourism-related organisations that have complied with health and safety guidelines issued in accordance with the preventive protocols outlined by Dubai’s Supreme Committee of Crisis and Disaster Management. The stamp is valid for 15 days and can be renewed every two weeks upon further inspection. More than 1,000 establishments have already received the ‘DUBAI ASSURED’ stamp.

“With health and safety foremost on the minds of travellers when selecting their destination, the ‘DUBAI ASSURED’ seal is a simple yet critical mechanism to ensure tourists enjoy a smooth and safe experience at every stage of their journey, from arrival at our airports to their departure from Dubai,” said His Excellency Helal Saeed Almarri, Director General, Dubai Tourism.

“The Safe Travels stamp Dubai received recently from the World Travel & Tourism Council further validates the city’s efforts to implement stringent hygiene and safety protocols and align itself with international health and safety standards and best practices.”