Cap­i­tal MSL to be merged with CNC

Campaign Middle East - - NEWS - NEWS

Publi­cis Groupe’s PR and com­mu­ni­ca­tions company MSLGROUP has an­nounced that two of its spe­cial­ist con­sul­tan­cies, CNC (Com­mu­ni­ca­tions and Net­work Con­sult­ing) and Cap­i­tal MSL, will merge to a com­bined en­tity adopt­ing the CNC name.

With the move, the CNC net­work will have a pres­ence in the Mid­dle East through Cap­i­tal MSL of­fices in Abu Dhabi and Dubai. The merged new en­tity will com­mence opera- tions in Jan­uary 2015, with 11 of­fices in eight coun­tries.

Richard Camp­bell, founder and CEO of Cap­i­tal MSL, and Roland Klein, cur­rently man­ag­ing part­ner of CNC London, will be joint man­ag­ing part­ners in London, also over­see­ing growth in the Mid­dle East, in­formed an MSLGROUP state­ment. Claire Maloney and Nick Bastin, both share­hold­ers and man­ag­ing direc­tors of Cap­i­tal MSL, will be­come part­ners in the new firm, along­side the ex­ist­ing 10 part­ners in the CNC Group.

Camp­bell said, “After a suc­cess­ful and highly en­joy­able 13 years of growth as Cap­i­tal MSL, we are con­vinced that this is the right step for our col­leagues and clients, help­ing them to re­alise their own am­bi­tions on a more in­ter­na­tional stage and in a more com­plex com­mu­ni­ca­tions en­vi­ron­ment.”

An­ders Kempe, EMEA pres­i­dent, MSLGROUP, said, “MSLGROUP’s fi­nan­cial and re­lated spe­cial­ity com­mu­ni­ca­tions teams to­gether gen­er­ate well over $125mn in rev­enue, mak­ing us a topthree player in the space glob­ally, and one with an im­pres­sive and grow­ing hub in the im­por­tant London mar­ket.”

MSLGROUP’s ded­i­cated of­fer­ing in the space in­cludes CNC in eight mar­kets, Kekst & Company in New York, Qorvis in Wash­ing­ton DC, JKL in the Nordic re­gion, and Publi­cis Con­sul­tants in France.

Be­sides on­go­ing cor­po­rate ad­vi­sory work, the net­work claims to have ad­vised on merg­ers and ac­qui­si­tions worth more than $200bn in 2013 across over 150 trans­ac­tions.

Publi­cis Groupe ac­quired CNC in 2012. MSLGROUP in­tends to ex­pand its pres­ence in fi­nan­cial and in­ter­na­tional strat­egy con­sult­ing to Asia and Latin Amer­ica.

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