Blue 449 opens of­fice in Dubai

Campaign Middle East - - NEWS -

Re­cently launched net­work Blue 449 is to open its first of­fice in the Middle East with an op­er­a­tion in the United Arab Emi­rates.

The ZenithOp­ti­me­dia groupowned net­work will open its eighth global of­fice in Dubai Me­dia City.

Blue 449 UAE will be led by CV Suvi, who will take on the role of man­ag­ing di­rec­tor of Blue 449 MENA. He will re­port to Fi­ras El Zein, chief ex­ec­u­tive of Zenith MENA.

The open­ing fol­lows the global launch of the Blue 449 net­work in March last year. Head­quar­tered in Lon­don, the new net­work has al­ready opened of­fices in the United King­dom, France, Italy, Aus­tralia, Ger­many, Bel­gium and Spain.

Net­work bosses hope to have 17 city hubs by the end of its first year of trad­ing. Th­ese agen­cies op­er­ate col­lab­o­ra­tively with the other ZenithOp­ti­me­dia brands in­clud­ing Zenith, Op­ti­me­dia, Per­formics, New­cast, Moxie and Ni­nah.

The Blue 449 net­work will also be part of the Publi­cis Groupe and Vi­vaKi’s ‘Open Source’ frame­work for clients. ZenithOp­ti­me­dia’s clients in­clude Aviva, Clar­ins, L’Oréal, Nestlé, Or­a­cle, Toy­ota and 21st Cen­tury Fox.

Suvi said: “We are ex­tremely ex­cited about the launch of Blue 449 in MENA. It is a dy­namic net­work that will ben­e­fit from all the re­sources of ZenithOp­ti­me­dia and Publi­cis Groupe. The net­work’s in­te­grated plan­ning ap­proach and Open Source part­ner­ship frame­work will en­able us to work more ef­fec­tively across me­dia, con­tent, data and tech­nol­ogy bring­ing in flex­i­bil­ity and agility to meet client chal­lenges.”

Andras Vigh, global chief ex­ec­u­tive of Blue 449, added: “We are very proud to open Blue 449 here in Dubai. This launch is a sig­nif­i­cant step in the cre­ation of the Blue 449 net­work. This first out­let in the Middle East con­tin­ues our ex­pan­sion and the de­vel­op­ment of the agency’s very dif­fer­ent method­ol­ogy to com­mu­ni­ca­tions and our open source ap­proach.

“CV Suvi and his team are ex­cited about our unique way of work­ing and can’t wait to see what this will de­liver for both lo­cal and global clients.”

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