Impact BBDO takes top NYF accolade

Impact BBDO has been named Middle East agency of the Year at the New York Festivals.

Impact BBDO has been named Middle East agency of the Year at the New York Festivals.

The recognition comes on the back of the region’s first ever grand award for Mercedes- Benz’s ‘ The Tribal Rapport Field Guide’. The agency also won a handful of other prizes, including two for UN Women’s ‘Give mom back her name’.

“Being named regional agency of the year for the Middle East and Africa at the New York Festivals is something we take great pride in but I have to say it sounds like a broken record as this is the fifth time we have been named agency of the year this year,” said Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan. “New York Festivals for us is a great recognition because as the show says itself it is a celebration of the world’s best work. Winning its first grand prix awarded in the Middle East, as well as wins in design, social media, print, direct mail and civic and social are testimony to us and to our region doing the world’s best work.”

Fadi Yaish, Impact BBDO’s regional executive creative director, added: “Clients today need a fully rounded creative partner that delivers a consistent level of excellence, across all communication disciplines and platforms. Every day we aspire to be just that and share the same passion as them to deliver the best business results. And our achievements are a mere reflection of our commitment and dedication towards that.”

Other regional winners included J.Walter Thompson Beirut, which landed four second prizes in the public services announcement and public and media relations categories for Bou Khalil’s ‘The Good Note’. It also won a third prize in the best use of media category.