Im­pact BBDO takes top NYF ac­co­lade

Campaign Middle East - - FRONT PAGE -

Im­pact BBDO has been named Mid­dle East agency of the Year at the New York Fes­ti­vals.

Im­pact BBDO has been named Mid­dle East agency of the Year at the New York Fes­ti­vals.

The recog­ni­tion comes on the back of the re­gion’s first ever grand award for Mercedes- Benz’s ‘ The Tribal Rap­port Field Guide’. The agency also won a hand­ful of other prizes, in­clud­ing two for UN Women’s ‘Give mom back her name’.

“Be­ing named re­gional agency of the year for the Mid­dle East and Africa at the New York Fes­ti­vals is some­thing we take great pride in but I have to say it sounds like a bro­ken record as this is the fifth time we have been named agency of the year this year,” said Dani Richa, chair­man and chief ex­ec­u­tive of BBDO Mid­dle East, Africa and Pak­istan. “New York Fes­ti­vals for us is a great recog­ni­tion be­cause as the show says it­self it is a cel­e­bra­tion of the world’s best work. Win­ning its first grand prix awarded in the Mid­dle East, as well as wins in design, so­cial me­dia, print, di­rect mail and civic and so­cial are tes­ti­mony to us and to our re­gion do­ing the world’s best work.”

Fadi Yaish, Im­pact BBDO’s re­gional ex­ec­u­tive cre­ative di­rec­tor, added: “Clients to­day need a fully rounded cre­ative part­ner that de­liv­ers a con­sis­tent level of ex­cel­lence, across all com­mu­ni­ca­tion dis­ci­plines and plat­forms. Ev­ery day we as­pire to be just that and share the same pas­sion as them to de­liver the best busi­ness re­sults. And our achieve­ments are a mere re­flec­tion of our com­mit­ment and ded­i­ca­tion to­wards that.”

Other re­gional win­ners in­cluded J.Wal­ter Thomp­son Beirut, which landed four sec­ond prizes in the public ser­vices an­nounce­ment and public and me­dia re­la­tions cat­e­gories for Bou Khalil’s ‘The Good Note’. It also won a third prize in the best use of me­dia cat­e­gory.

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