Campaign Middle East - - FRONT PAGE - By Austyn Al­li­son

Dubai- based dig­i­tal mar­ket­ing agency hug dig­i­tal has an­nounced four ac­count wins: HGTV Spar­tan Race Ara­bia, Stokke and DPI.

Home & Gar­den net work (GHTV) is due to launch i n the MENA re­gion this year, and the chan­nel has ap­pointed hug to run its web­site and so­cial me­dia pres­ence.

The Amer­i­can cable tele­vi­sion chan­nel is owned by Scripps Net­works In­ter­ac­tive. Since its launch in 1994, it has cre­ated home im­prove­ment, DIY, de­sign, real es­tate and land­scap­ing con­tent, such as House Hunters, Fixer Up­pers, and Flip or Flop.

For Spar­tan Race Ara­bia, hug will han­dle con­tent cre­ation and com­mu­nity man­age­ment across so­cial me­dia, as well as dig­i­tal.

“The Spar­tan Race has rapidly grown in pop­u­lar­ity in the MENA re­gion and we are hon­ored to be tapped by the hugely pop­u­lar ob­sta­cle-race-turned-life­style brand as their strate­gic dig­i­tal com­mu­ni­cat ions part­ner to en­hance and max­imise its dig­i­tal reach and en­gage­ment with ex­ist­ing and po­ten­tial Spar­tans,” said Hus­sein M. Da­jani, chief op­er­at­ing of­fi­cer of hug dig­i­tal.

“The Spar­tan Race is ex­actly the kind of brand we seek to team up with here at hug dig­i­tal. It’s an am­bi­tious brand that ac­tively em­braces the rapid pace of change to af­fect good, and it’s the type of chal­lenge that fu­els us.”

Stokke makes and mar­kets chil­dren’s fur­ni­ture and equip­ment such as high­chairs, strollers, baby car­ri­ers, home tex­tiles and nurs­ery mar­ket prod­ucts.

Stokke is a brand that car­ries a long tra­di­tion of de­sign­ing smart, sus­tain­able prod­ucts that pro­mote bond­ing and healthy de­vel­op­ment for a whole new gen­er­a­tion of chil­dren and their fam­i­lies. hug dig­i­tal will de­velop on­line and off line dig­i­tal of­fer­ings to widen Stokke’s reach and dig­i­tal pres­ence.

Hug said mem­bers of its team are about to have ba­bies or are par­ents al­ready, and are avid par­tic­i­pants in Stokke’s ap­proach to com­ing up with great ideas and in­no­va­tions for their own chil­dren.

Da­jani said: “Stokke has played a part in many of hug­gers’ lives long be­fore this part­ner­ship came to be, mak­ing Stokke much more than just a client to them. The pas­sion and ex­cite­ment ex­pressed when hear­ing the news was in­spi­ra­tional.”

Dig­i­tal Point In­sti­tute ( DPI) is a UAE-head­quar­tered train­ing and con­sul­tancy firm founded in 2015.

Fuel: hug will en­hance and max­imise Spar­tan's dig­i­tal reach

Newspapers in English

Newspapers from UAE

© PressReader. All rights reserved.