Grey wins Poppins creative account

Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand.

Grey Group MENA’s Beirut office will run Difco’s brand management and its creative, digital and social campaigns in Lebanon and across the wider Middle East.

Difco produces and markets products including Poppins breakfast cereals. The brand is available in 22,000 points of sale in Lebanon and is exported to about 30 countries across the region and Europe.

Announcing the win, Karim Nader, the managing director of Grey Beirut, said: “We at Grey Beirut are excited to work together with Difco on managing the prominent manufacturer’s business portfolio and develop winning creative and communication strategies for its various products and brands.

“The Grey Beirut team will be utilising their vast range of resources, talents and expertise to take Difco’s brand management, creative and digital campaigns to the next level, helping the company better connect with its customers and partners in Lebanon and the region.”

Other brands Grey handles in the region include Panadol, Sensodyne, Emirates, Duracell and Gilette.

In June its Riyadh office won fashion retailer SAAF.com’s Saudi Arabian digital remit.